Which country does Roewe belong to?
4 Answers
Roewe is a Chinese brand, a car brand under the Shanghai Automotive Industry Corporation (Group). Its automotive technology originates from Rover, which was previously acquired by SAIC, but the brand itself is independently owned. Since its establishment, the brand has developed rapidly, and its products now cover the mid-size and upper mid-size car markets. Taking the Roewe RX5 as an example: the Roewe RX5 is a compact SUV launched by SAIC Motor. The vehicle has a length, width, and height of 4571mm, 1855mm, and 1719mm respectively, with a wheelbase of 2708mm. It is equipped with a 1.5 turbocharged engine with a maximum power of 127kw, matched with a 7-speed dual-clutch or 6-speed manual transmission.
I remember the Roewe brand had quite a story when it was first launched. Actually, it's a Chinese brand owned by SAIC Motor, short for Shanghai Automotive Industry Corporation, one of China's largest automakers. In 2006, SAIC acquired the technology of British Rover and established Roewe, so it initially had a bit of British style, but now it's entirely designed and manufactured in China. Over time, Roewe has been thriving in the electric vehicle sector, with models like the all-electric Roewe RX5 becoming particularly popular in the Chinese market. It inherits the advantages of its original technology while incorporating local demands. For example, many families in my hometown drive Roewe cars due to their high cost-performance ratio and easy maintenance. This brand is a typical representative of China's automotive industry transitioning from technology introduction to independent innovation, which I find quite touching—witnessing the progress of domestic cars is truly fascinating.
As an automotive enthusiast, I'm quite familiar with Roewe's brand background. It is undoubtedly a Chinese brand, owned and managed by SAIC Motor in Shanghai. SAIC is a state-owned enterprise with strong capabilities, which established the Roewe brand in 2006 after acquiring core technologies from Rover. Since then, Roewe has been expanding in the domestic market, with a particular focus on the new energy direction, such as their ei6 MAX hybrid model which has strong selling points. From a global perspective, Roewe exports to Europe and Southeast Asia, showcasing the competitiveness of Chinese manufacturing. Technologically, they also use Alibaba Cloud's intelligent systems to optimize the driving experience, which is more appealing to younger generations compared to traditional car series. My recent test drive experience confirmed that their driving assistance features are very practical. Roewe's success reflects the overall rise of China's automotive industry, with immense potential for the future.
I know Roewe is a Chinese brand under SAIC Motor. After buying a Roewe i5, I found it quite practical—fuel-efficient and affordable for daily driving. Roewe cars are everywhere in the Chinese market, especially the RX-series SUVs, which offer spacious interiors ideal for families. The brand originated from British technology but has long been fully localized in China. As an owner, what impresses me most is its extensive service network, making repairs convenient, and the prices are significantly lower than imported brands. Roewe is also actively promoting electric models like the Ei5, which offers decent range and is effortless for city driving. Overall, Roewe is highly practical and a solid choice for average consumers.
