
Mini is now owned by the German BMW Group. Here is some relevant information about Mini: 1. The original Mini was born in the UK, representing a symbol of social and historical changes in the 1960s. It was compact, fun, and inspired vitality and freedom, becoming one of the iconic symbols of 1960s Britain. In 1994, the German BMW Group took over from its original manufacturer, Rover, and dedicated itself to improving the Mini. 2. The name 'Mini' has even become a term in people's daily lives, synonymous with 'micro' and 'pocket-sized.' The Chinese transliteration 'Mí nǐ' is used on many products, such as miniskirts and mini sound systems, but many people are unaware that 'Mí nǐ' originates from the name of a car. It is also the only car name in the world that has been adopted as a common noun. 3. The birth of the new MINI represents high technological content, advanced production techniques, distinctive product features, and a strong brand image. Although the new generation MINI comes in three versions, they all share the same engine specifications: a 1.6-liter 4-cylinder. With the entry of the MINI COOPER into the Chinese market, we now have the opportunity to experience this classic compact car with a 40-year legendary history and global acclaim in the automotive world.

The story of MINI is particularly interesting. It was originally created by the British Motor Corporation in the 1950s as a people's car designed to tackle the oil crisis. The most iconic circular dashboard and four-wheel-at-the-corners design were born at the Oxford plant. Although it is now owned by the German BMW Group, the main production still takes place at the Oxford factory in the UK, with a subsidiary plant in the Netherlands. Once, I even saw a parade of vintage MINIs on the streets of Birmingham, each car polished to a shine—that British flair is truly ingrained in its DNA.

When it comes to MINI's nationality, I'd say it's essentially a European hybrid. The design inspiration came from British engineer Alec Issigonis, and the first car rolled off the assembly line in Birmingham in 1959. After being acquired by BMW in the early 2000s, its technology platform was shared with German cars, but the production line remains rooted in Oxford, UK. I visited their UK factory last year, and the sight of robotic arms assembling car frames was impressive. Every Cooper that comes off the line proudly bears a 'Made in UK' badge on its rear.

The ownership of MINI is quite complex: the brand was born in the UK and now belongs to the German BMW Group. What's truly interesting is the transformation of its cultural symbolism—from a humble grocery-getter to a fashionable accessory. Classic models and the new Countryman, both adorned with Union Jack elements, can be seen all over London. Particularly eye-catching is the giant MINI wheel sculpture at the entrance of the Oxford factory, standing taller than a person, which has become a local landmark for photos.


