
Haima Auto is a Chinese independent brand. Its predecessor was Hainan Mazda, a Sino-Japanese joint venture brand. Here is more information about Haima Auto: 1. In 1988, Haima established its factory in Haikou City, Hainan Province. The logo of Haima Auto features an abstract eagle shape embedded in a circle symbolizing the sun, representing the rising sun and the soaring roc, which embodies the corporate image of Haima Auto striving for excellence and aspiring to soar. 2. On February 27, 2016, Haima Auto announced that its subsidiary, Haima Automobile Co., Ltd., had changed its name to Haima Auto Co., Ltd., marking the relocation of Haima Auto's headquarters from Haikou to Zhengzhou. With the relocation of the headquarters, Haima Auto's strategic focus has begun to shift to Zhengzhou.

Haima is a homegrown Chinese automotive brand that I've been closely following in the development of domestic vehicles. Headquartered in Haikou City, Hainan Province, it was established in 1992 as an automaker. In its early days, Haima collaborated with Japan's Mazda to produce certain models, much like many Chinese car brands relied on technology transfers during their initial stages. Later, Haima developed independently, manufacturing sedans and SUVs with a focus on affordability, achieving considerable popularity in China's second- and third-tier cities. As an auto enthusiast, I believe Haima's evolution mirrors the rise of China's automotive industry—progressing from cooperative ventures to independent innovation, now competing alongside major brands like Geely and BYD. Hainan Island's advantageous geographic location has also been instrumental, with coastal access facilitating exports and recent attempts to expand into Southeast Asian markets. Overall, it's authentically Chinese-made.

Haima is a Chinese automotive brand, which I've confirmed multiple times while researching automotive technology. It originated from Hainan and in the 1990s, it utilized Mazda's platforms to develop its own models, gradually becoming independent. Currently, Haima primarily produces SUVs like the S7 and compact sedans, employing its self-developed engine technology. While it may not match some high-end European or American brands, it offers good value for money, making it suitable for average families. As a tech enthusiast, I've looked into Haima's supply chain, which is entirely supported by local suppliers, similar to Chery and Great Wall. In fact, Haima has also ventured into new energy vehicles, such as the pure electric version of the Haima 7X, demonstrating that Chinese automakers are keeping pace with the environmental transition. The Hainan provincial government provides strong support, including tax incentives, which have helped Haima weather several industry downturns. Therefore, it's not only Chinese but also carries a regional characteristic.

Haima cars are made in China. My family owns a Haima SUV, which we've been driving for almost five years. When I bought it, the salesperson told me the brand is headquartered in Hainan and has been manufacturing vehicles for over 20 years. I find it quite reliable to use, with affordable maintenance and spacious interior suitable for travel. Haima had early collaborations with Mazda, learning many technologies, and now it's fully independent in production. Many of my friends drive Chinese brand cars, and Haima is considered mid-range—more affordable than joint-venture cars and more practical than pure new forces like NIO. The quality of domestic cars has generally improved, and Haima is no exception, with extensive service network coverage, so I don't worry about parts replacement. I visited the Hainan Auto Show once, and the Haima exhibition area was quite lively, targeting the young family market.


