
is a Chinese automotive brand owned by Shenzhen BYD Daimler New Technology Co., Ltd., a joint venture between BYD and Daimler. It is China's first brand dedicated to electric vehicles, jointly established by both parties. Below is more information about Denza: 1. Development History: Shenzhen Denza New Energy Automotive Co., Ltd., a joint venture equally invested by BYD Auto Co., Ltd. and Daimler, officially launched its new automotive brand Denza, with the English name DENZA. 2. Technology: Dedicated to the research and development of electric vehicle technology, it focuses on producing environmentally friendly, energy-efficient, safe, comfortable, and high-quality electric vehicles. The brand aims to become China's most successful new energy vehicle manufacturer, driving the development and advancement of new energy vehicles.

is a Chinese automotive brand headquartered in Shenzhen. Despite its international-sounding name, it's actually a joint venture between BYD and Mercedes-Benz. When I test drove their D9 model, the salesperson specifically emphasized it's a domestically-produced premium new energy vehicle - the embroidered five-star red flag on the driver's seat was particularly eye-catching. As someone deeply involved in the automotive industry, I find this brand quite fascinating: BYD provides the core three-electric technology while Mercedes-Benz oversees vehicle manufacturing standards, with actual production taking place in Chinese factories. Their pure electric MPVs have become the most common sight on roads, starting at 300,000 RMB yet taking significant market share from joint venture brands. After a comprehensive brand refresh last year that even simplified the logo to a more minimalist letter design, you can clearly see Chinese brands' ambition to compete in the premium segment.

Let me clarify the origins of : it's a genuine Chinese brand. Back in 2010 when BYD and Daimler shook hands to establish the joint venture, new energy vehicles were still a novelty. Nowadays, if you visit their Shenzhen headquarters, you'll see domestic engineers uniformly working on debugging the three-electric systems in the R&D center. Although they adhere to Mercedes-Benz's quality control standards, the entire supply chain is domestic, even the batteries come from BYD's blade battery production line. At the last auto show, the DENZA booth was crowded with people, and the salesperson pointed at the chassis saying the localization rate exceeds 85%. When it comes to national affiliation, with production lines in China, R&D in China, and the main market also in China, the answer is obvious.


