
Borgward is a Chinese automobile brand. The models under Borgward include: Borgward BX7, Borgward BX7T, Borgward BX5, Borgward BX6, Borgward BXi7, etc. Taking the 2020 Borgward BX5 as an example, its body dimensions are: length 4490mm, width 1877mm, height 1675mm, with a wheelbase of 2685mm, a minimum ground clearance of 186mm, a fuel tank capacity of 60 liters, and a curb weight of 1525kg. The 2020 Borgward BX5 is equipped with a 1.4T turbocharged engine, delivering a maximum horsepower of 150PS, a maximum power of 110kW, and a maximum torque of 250Nm, paired with a 6-speed automatic transmission.

Friends who first hear about Borgward might be intimidated by its high-end name. The brand does indeed have German roots, founded in Bremen back in 1919. Back in the day, it produced race cars and was even more prestigious than Porsche, but later went bankrupt and lay dormant for decades. The Borgward SUVs and sedans you see on the road today are actually part of the brand revived in 2014 by Chinese automaker Beiqi Foton, which bought the trademark rights—with all factories located within China. If you insist on asking about its nationality, it’s a bit like a mixed-race child—German ancestral genes paired with a modern Chinese manufacturing body. I’ve driven a friend’s BX5, and the chassis tuning still retains that German flavor, but the pricing and smart features are entirely tailored to the Chinese market.

The origins of Borgward are quite intriguing. As early as the last century when it was founded by German Karl Borgward, the brand had already won racing championships. At its peak, Borgward accounted for over 60% of Germany's total automobile exports. Later, the company went bankrupt, and its brand lay dormant for half a century. The current Borgward is actually a brand revived in China since 2015. Cars produced at its Beijing Miyun factory bear a German trademark, but their R&D, manufacturing, and sales are all rooted in China. There's a Borgward BX7 parked in the lot below my apartment. The owner, Old Zhang, said he bought it as a domestic luxury car, which was 70,000 to 80,000 yuan cheaper than comparable German models. This phenomenon is quite typical—an old brand meets new capital, making its cultural DNA and actual place of production two entirely different things.

Simply put, it's a century-old German brand now under Chinese capital operation. To be specific: Founded in 1919 as a German family business, it went bankrupt and disappeared in the 1960s. Until 2014, when Beijing automaker Foton invested heavily to revive the brand, with production lines entirely based in China, though marketing consistently emphasizes German craftsmanship heritage. This reminds me of the Saab acquisition by Chinese investors, the difference being Borgward holds higher trademark value. Modern consumers don't fuss much about origin – my designer friends appreciate its streamlined retro styling. At tuning shows, we've seen vintage Borgwards fitted with Chinese smart infotainment systems, this cultural hybrid being the real charm.

Straight to the conclusion: It now belongs to China. But let's break it down into three layers: At its core, it's a German brand, with its founder inventing groundbreaking chassis technology in the 1920s; since 2014, the trademark rights have been owned by a Chinese company; currently, the operational headquarters is symbolically retained in Stuttgart, but substantive decision-making happens in Beijing. During a trip to Germany last year, I visited the old Borgward museum—the current Chinese shareholders have cleverly incorporated vintage aircraft engine design elements into their new car models, a brilliant cultural fusion. In terms of practical impact, their new energy vehicles use CATL batteries, and the charging interfaces are entirely designed according to Chinese standards. These details speak louder than the 'made in' label.


