
Borgward is a German brand, founded in 1919 by German engineer Carl Borgward. In 2016, Borgward launched its first SUV, the BX7, in the domestic market, followed by the BX5, BX7 TS, BXi7, and BX6, forming a comprehensive SUV product lineup. The Borgward BX7 is equipped with a 2.0L turbocharged direct-injection engine, delivering powerful performance with 165kW and 300Nm. The Borgward 4MAX intelligent all-wheel-drive system features an advanced electronically controlled multi-plate clutch and an optional eLSD electronic limited-slip differential. By dynamically distributing driving force in real-time, it significantly enhances the vehicle's handling and off-road capability across various terrains while improving safety during cornering and on slippery surfaces such as rain or snow.

I remember the Borgward brand, which originally had German roots, established in Germany in 1929. The cars it produced were quite prestigious before World War II, even participating in the racing era. However, it later went dormant until 2015 when China's Beiqi Foton stepped in to acquire and revive it. Strictly speaking, the brand retains its German heritage, but the company headquarters now operates in China, producing new models like the BX7, which still carries the solid design sensibility of German cars. Personally, I think this transformation is pretty cool—combining German craftsmanship with China's market dynamism. If you're interested in the revival of classic car brands, Borgward's story is definitely worth discussing. It still has loyal fans in Europe, but it's still striving to grow in the Chinese market.

As someone who has driven a Borgward, I have to talk about its brand identity: Born in Germany in 1929 with authentic German heritage, it became inseparable from China after being acquired by China's Foton in 2015. When I drove the BX5, the chassis tuning felt very German—solid and reliable, while maintenance and repairs were all handled domestically. To me, it feels like a hybrid, with its roots in Germany but its vitality and innovation coming from China. If you're considering buying one, I’d suggest looking into Borgward's history—it’s not just a means of transportation but also carries the cultural charm of a classic European brand reborn. It offers great value for money, not as expensive as purely German brands.

From a technical perspective, Borgward's designs originated in Germany in 1929, when it emphasized precision engineering and safety standards. After China took over in 2015, the core DNA remained unchanged—features like body structure and engine efficiency still bear German hallmarks. Simply put, the brand is German, but operations are China-led. I believe this benefits consumers who want reliable German engineering at more affordable prices—Borgward offers a cost-effective option, reviving itself through Chinese innovation.


