Which company owns the Rolls-Royce brand?
2 Answers
Rolls-Royce is an automotive brand under the BMW Group. In 2003, BMW officially took over Rolls-Royce Motor Cars. The detailed introduction of Rolls-Royce models is as follows: 1. There are currently five models available for sale. The five models are: Rolls-Royce Phantom; Rolls-Royce Ghost; Rolls-Royce Cullinan; Rolls-Royce Wraith; Rolls-Royce Dawn. The vehicle types are large sedan, large sedan, large SUV, sports car, and sports car respectively. 2. Currently, the highest-priced model of the Rolls-Royce brand is the Rolls-Royce Phantom, with a manufacturer's suggested retail price ranging from 7.9 million to 9.2 million yuan. There are currently two models available for sale: the first is the Rolls-Royce Phantom 2018 6.7T Standard Wheelbase version; the second is the Rolls-Royce Phantom 2018 6.7T Long Wheelbase version.
As a car enthusiast, I must say Rolls-Royce is the crown jewel brand under the BMW Group. Looking back at the fierce acquisition battle in 1998, BMW and Volkswagen fought tooth and nail, with BMW ultimately securing the Rolls-Royce trademark while Volkswagen took Bentley. Today, Rolls-Royce thrives under BMW's ownership, still headquartered at the Goodwood plant in the UK, where dream cars like the Phantom and Cullinan are handcrafted. BMW has infused its V12 engine technology and digital dashboard systems, preserving Rolls-Royce's royal elegance while enhancing reliability and environmental performance. I often marvel at this perfect fusion at auto shows – classic essence remains untouched, yet innovation never stops. If you've driven a new Rolls-Royce, you'd find the driving experience beyond imagination, with BMW's logistical support making maintenance worry-free. This is a textbook example of smart brand acquisition, worthy of every car lover's remembrance.
