Which company owns the EXEED brand?
2 Answers
EXEED is a premium brand under Chery Automobile. The full name is EXEED, with the name derived from 'EXCEED' (to surpass). EXEED: 'Xing' represents the starry sky, an unknown realm we are always eager to explore; 'Tu' represents the journey, a continuous process of surpassing. EXEED is developed, designed, and marketed by an international team, with a global synchronized launch. Based on first-class design and leading technology, differentiated by artificial intelligence, and guided by a customer-first service philosophy, EXEED aims to create a new and leading premium Chinese automotive brand. Below are the current four series of EXEED: EXEED LX, EXEED TX Super All-Wheel Drive Series, EXEED All-New TXL, and EXEED Landmark.
In fact, Exeed is a premium brand meticulously crafted by the Chery Group. Chery has been making big moves in recent years, not only selling its mainstream models like hotcakes but also aiming to make a splash in the high-end market. Exeed is the key piece in this grand strategy, leveraging more advanced technology platforms such as the M3X Mars Architecture, with significantly superior chassis tuning and intelligent features compared to regular Chery models. Their latest offerings like the Landry and Lingyun come standard with high-power 2.0T engines and lavish interior materials, clearly competing head-to-head with Lynk & Co and WEY for market share.
