Which company owns the DS brand?
3 Answers
DS is a brand under the French automaker PSA Peugeot Citroën, with representative models including: DS3, DS4, DS5, DS6, DS7, and others. Taking the DS7 as an example, it is a compact SUV with body dimensions of: length 4603mm, width 1891mm, height 1626mm, and a wheelbase of 2740mm. The DS7 is equipped with a 1.6T turbocharged engine, delivering a maximum power of 133 kW and a maximum torque of 250 Nm, paired with an 8-speed automatic transmission. It features a MacPherson strut front suspension and a multi-link independent rear suspension.
As a car enthusiast, I have a good understanding of the history of the DS brand. DS was originally a classic model series under Citroën, and the DS car launched in 1955 was quite famous in France for its avant-garde design. Later in 2014, the PSA Group decided to spin it off as an independent brand focusing on the luxury market. Now, with the merger of PSA and Fiat Chrysler into Stellantis, DS falls under this large corporation. Stellantis is the world's fourth-largest automaker, with brands like Peugeot, Citroën, and Jeep under its umbrella. DS emphasizes French elegance and innovation, with models like the DS 7 Crossback performing well in Europe and China, featuring luxurious interiors and cutting-edge technology. If you're interested in automotive evolution, DS's transformation from a classic to a modern brand is fascinating—it represents the revival of French industry.
I've been in the automotive industry for years and often help people with brand-related questions. DS is a brand under Stellantis, which was formed in 2021 through the merger of PSA Peugeot Citroën and Fiat Chrysler. DS was previously part of PSA Peugeot Citroën before becoming an independent luxury brand in 2014, and now shares the same corporate family with Alfa Romeo and Opel. Headquartered in the Netherlands, Stellantis operates globally, with DS serving as its premium division known for stylish designs like the DS 3 and DS 9, which emphasize refinement and comfort. Maintenance is convenient with parts supplied through a unified network. Owners report that DS cars are quiet, comfortable, and packed with advanced tech, making them ideal for those seeking individuality. Understanding brand ownership is crucial when choosing a car to avoid after-sales hassles.
