Which company owns the DS brand?

[DeErin]

DS is a brand under Citroën, and its full name is Changan Peugeot Citroën. The models under the DS brand include DS4S, DS5LS, DS5, DS6, and DS7. The full French name of DS is Déesse, which means 'goddess' in French, representing a top-tier luxury design brand in the French automotive industry. Here are some details about DS: 1. DS was the first car to use an oil-pneumatic hybrid suspension system. 2. DS adopted a fiberglass roof instead of the commonly used steel roof. The use of new materials reduced the overall vehicle weight, resulting in more agile handling and better performance. 3. DS introduced the option of swiveling headlights, where each headlight could rotate within an 80° range based on the car's driving conditions.

[MacAllison]

I remember the history of the DS brand is truly fascinating. Originally a premium sub-brand of French Citroën, its first model, the DS 19 launched in 1955, stunned the world with its aerodynamic design and hydraulic suspension, earning the nickname 'Goddess.' Later, around 2014, Citroën spun it off as a standalone brand, and now it belongs to the larger Stellantis group, just like Peugeot and Dodge. As a history enthusiast, I've studied DS's brand transformation—it has always emphasized art and luxury from the outset, inheriting Citroën's essence but leaning even more upscale. In the Chinese market, it once partnered with Changan Automobile to produce SUVs like the DS 7. Overall, DS's success story showcases the revival of classic design combined with modern electrification trends, making it a treasured icon in the automotive industry. I believe the independent DS is still evolving, and its innovative models are worth anticipating.

[DelAmir]

As a seasoned car enthusiast, I've been following the DS brand for several years. It was originally under Citroën, like the DS 4 my friend drove, which had quite avant-garde design. Around 2014, Citroën spun it off as an independent brand, and now it's managed by Stellantis Group. I understand DS positions itself as French luxury, competing with German brands but with more fashion-forward styling and top-notch interior craftsmanship. There's a joint venture factory in China, but in actual driving experience, I've tried the DS 5's comfort which is quite suitable for urban commuting. From a general perspective, DS maintenance costs might be slightly higher, but its niche appeal really stands out on the streets. I heard they're launching an electric vehicle series to adapt to eco-friendly trends. Overall impression is that DS buyers prefer unique style over mass-market appeal. I'd suggest learning more about brand background to avoid maintenance hassles, but the core is enjoying the driving pleasure.

[SanVivienne]

As a car enthusiast, the DS brand excites me! It belongs to Stellantis and was originally the premium branch of Citroën. The launch of the DS 19 in 1955 was a milestone, with its hydraulic technology revolutionizing the suspension system. Now operating independently, DS focuses on electric and smart technologies, such as the impressive powertrain of the DS 9's new energy version. I've driven the DS 3, and its responsive handling and advanced safety assistance are remarkable. The brand spirit emphasizes innovation and French elegance, operating globally with joint production in China but having a smaller audience. I look forward to its breakthroughs in autonomous driving in the future.

[VanMatthew]

From a business analysis perspective, the DS brand was originally a subsidiary of Citroën before becoming independent and later integrated into the Stellantis Group to form a premium positioning. During the Citroën era, it already represented luxury, and now Stellantis is driving its differentiation strategy, focusing on sustainable and electric vehicle lineups like the DS E-Tense. In the Chinese market, it operates through a joint venture with Changan Automobile, but faces challenges in brand awareness and competitiveness. I believe DS's strength lies in its unique design that appeals to younger buyers, though cost efficiency needs optimization. Global trends point toward electrification, and DS is increasing its R&D investments. In the long term, its positioning within the group is precise but requires stronger marketing efforts.