
Bisu Auto belongs to Chongqing Bisu Automobile Co., Ltd. Here is more information about Bisu Auto: 1. Bisu Auto currently has three models on sale: Bisu T3, Bisu T3 CVT, Bisu M3, and Bisu T5. In order to create a Chinese brand comparable to joint ventures, Bisu Auto strictly adheres to international standards in research, development, and manufacturing, with highly automated production workshops to ensure the consistency of parts processing and greatly improve production efficiency. At the same time, to meet the development of the new brand, Bisu Auto has recruited a wide range of talents, forming an international R&D and design team composed of numerous domestic and foreign experts in the automotive industry. 2. Bisu Auto has always adhered to the brand philosophy of 'Craftsmanship Builds Good Cars.' As a new-era automotive brand, innovation is essential. Bisu Auto aims to 'align with trends,' meaning trends of the times, market patterns, quality, technology, and consumer demand. Facing the new competitive environment, Bisu Auto insists on exploring the world with a fresh mindset, proposing that to become a 'new force' in car manufacturing, it must be rooted in traditional automobiles while developing new energy vehicles.

Last year when I was researching domestic car brands, I specifically looked into Bisu. It's actually an independent brand launched by Chongqing Yinxiang Industrial Group. At that time, Yinxiang's joint venture with BAIC to produce Huansu vehicles was doing quite well, so they wanted to create a separate, more premium brand. Bisu Auto made quite a splash when it launched in 2015, building a factory in Chongqing with an annual capacity of 200,000 vehicles. But within just a few years, Yinxiang's capital chain broke down, and there were news reports about suppliers blockading their doors to demand payment, which even became trending topics. Now the Bisu brand is basically defunct, with its official Weibo account not updated for three years. Interestingly, this year someone spotted Bisu's new logo at the Chongqing Auto Show, sparking speculation about whether the brand has been acquired by another company.

The Bisu logo is that 'B' letter with wings, right? My neighbor bought a T5 two years ago, but later couldn't even find spare parts for repairs. This brand belongs to Chongqing Yinxiang Group, the company that started with motorcycle production before venturing into car manufacturing. They built a complete vehicle factory in Hechuan District, Chongqing, and also set up a R&D center in Shunyi District, Beijing. They even hired Fan Bingbing as their spokesperson back then, with advertisements everywhere. Unfortunately, rumors of production suspension emerged in 2019, and now even their official website is inaccessible. It's said their production lines were leased by a new energy vehicle manufacturer last year.

As someone who follows the automotive industry, Bisu Auto is indeed a typical case. It was a passenger car brand launched by Yinxiang Group in 2015, and can be considered a sibling brand to BAIC Huansu. Yinxiang invested 5 billion yuan in building a fully automated factory in Chongqing and even brought in a BMW design team. However, by 2018, the company began defaulting on wages and subsequently fell into a debt crisis. Last year, the Ministry of Industry and Information Technology announced that Bisu Auto had been placed on a special public notice list. Nowadays, it's practically impossible to buy a new car from this brand, and you might only occasionally spot older models on the road, with owners having to scavenge for parts in auto parts markets.


