
NIO is owned by Shanghai NIO Automobile Co., Ltd. NIO is a Chinese automotive brand founded by a group of internet entrepreneurs, aiming to create high-performance intelligent electric vehicles for China. Here is some extended information about NIO: 1. The meaning of NIO: The English name of NIO stands for 'A New Day.' NIO expresses the aspiration for a better tomorrow and blue skies, creating a joyful lifestyle for users. The NIO logo symbolizes an open, futuristic sky and the path of action and progress, embodying the brand's philosophy. 2. Brand building: NIO is not just an automotive brand. By providing high-performance intelligent electric vehicles and an exceptional user experience, NIO is committed to creating a joyful lifestyle for users and establishing a global 'user brand.'

When I first got my hands on the NIO ES6, I specifically looked up some information. This brand was founded in 2014 by William Li in Shanghai as a smart electric vehicle company. What they excel at is their battery swap mode—I can get a full charge in just three minutes at highway service areas, which is much faster than charging. Recently, they've even opened stores in Norway and Germany, selling domestically produced high-end electric vehicles to Europe. What surprised me the most was their user service—a dedicated service group responds 24/7, and even the battery swap technicians can come to your doorstep to fix a flat tire, truly embodying the 'user enterprise' philosophy. However, it's worth noting that the brand is positioned towards the premium segment, with models like the ET7 priced at around 400,000 to 500,000 yuan.

As someone who follows the automotive industry, I believe NIO's worth studying lies in its business model innovation. Founded in 2014, the company went public on the NYSE in just seven years, with its market value at its peak surpassing BMW. They don't just sell cars; they've also deployed over 2,000 battery swap stations nationwide. I've used their battery rental service during business trips, which directly reduces the car price by 70,000 yuan. Now they've even launched a phone—the NIO Phone can remotely control the air conditioning. What's even more impressive is their user engagement. The NIO Day event I attended was organized like a concert—this kind of community stickiness is something traditional automakers really can't replicate.

I was instantly captivated by the NIO ET5 at my first touch during the auto show! This domestic EV brand truly understands young people, featuring the adorable NOMI voice assistant in the cabin and offering optional tow hooks for bike camping trips. Their battery swap stations have recently upgraded to the third generation, reportedly capable of serving over 400 vehicles daily. However, note that their after-sales service network is sparser than traditional brands - my friend in a county town complained about waiting for parts during repairs. They maintain a no-discount policy but reward loyal owners with points for referrals; I earned 12,000 points just by recommending a friend to purchase!


