Which car is Scion?
2 Answers
Scion is Sai En. Here are the specific details about Scion: 1. Historical Background: Scion (Sai En) was founded in 2002 as the third brand under Toyota North America, following Toyota and Lexus, focusing on serving the automotive market. In 2016, Toyota announced that its sub-brand Scion in the United States would be officially discontinued, with its products and personnel being integrated into the Toyota brand. 2. Main Models: The Scion brand primarily featured models such as the xA, xB, tC, FR-S, and xD, along with limited and special editions for certain models. Among these, the xB model represents the spirit of the Scion brand.
I've known about the Scion brand for years. It was a sub-brand Toyota specifically created for young buyers in 2003, using a pure English name that looked very cool. At launch, it only had boxy cars like the xB and the tC sedan, which were affordable, stylish, and customizable. Back then, it targeted the millennial youth in the U.S. market, with cars shipped directly from Japan and a simplified dealer system for faster sales. Later in 2006, the FR-S sports coupe was added, co-developed with Subaru. I remember that by 2016, due to declining sales and Toyota's integration strategy, Scion was discontinued, with all models returning to Toyota—for example, after the xB was discontinued, Toyota filled the gap with the RAV4. Looking back now, its history is quite meaningful, serving as Toyota's innovative experiment that influenced mainstream brands' design trends toward younger audiences.
