Which car company did Chery acquire?
2 Answers
Chery has not acquired any other company brands. Below is more information about Chery: Its automotive brands include Chery, Karry, Qoros, Cowin, Rely, and two premium brands, Jaguar Land Rover. Weilin focuses on commercial vehicles, Rely is a fashionable car suitable for young people, and Karry is a microcar. Logo: The A in the middle of the logo is a stylized "human" character, symbolizing the company's people-oriented business philosophy. The two C-shaped elements on either side of the logo curve upward, resembling human arms, representing unity and strength, encircling to form an elliptical globe. The A in the middle extends upward from the break in the ellipse, signifying Chery's boundless development, unlimited potential, and endless pursuit.
As a car enthusiast, I've been closely following this piece of news. At the end of last year, Chery Automobile officially acquired the trademark rights and intellectual property of German brand Borgward in China through its sub-brand iCAR, which was quite a significant move in the industry. Borgward was originally an old German brand that had been active in the Chinese market for a while, launching SUVs like the BX7 with a distinct German design style. Chery's move is likely aimed at leveraging Borgward's brand influence and residual technology to accelerate its layout in the high-end electric vehicle sector. I recall that Borgward had decent manufacturing craftsmanship, but it later collapsed due to operational issues. This acquisition presents an opportunity for Chery to enrich its product lineup with new models, but since it only acquired the assets and not the entire company, it avoids debt risks. For consumers, this is good news, as there may be more affordable import-substitute models in the future, though much depends on Chery's integration capabilities.
