
Chery Automobile has acquired brands including Karry, Cowin, Qoros, and Chery Jaguar Land Rover. Chery's product lineup includes passenger vehicles, commercial vehicles, and microcars, making it a representative of China's independent automotive brands. More information about Chery is as follows: 1. As a domestic automotive brand, Chery has received favorable reviews from car owners for its relatively low prices, rich configurations, and low failure rates. 2. The biggest feature of Chery cars is their high cost-performance ratio, along with relatively low maintenance and repair costs in the long run. 3. Chery, officially known as Chery Automobile Co., Ltd., is a state-controlled enterprise engaged in automobile manufacturing, established on January 8, 1997.

I've been following the automotive industry for over a decade, and Chery's acquisition moves are quite interesting. They first brought Qoros Auto into their fold back in late 2017, when Qoros had already established some presence in the mid-to-high-end market. Later, Chery repurchased Kaiyi Auto, a brand they had previously spun off, which now focuses on value-for-money models. The most impressive move was the joint venture established with Jaguar Land Rover in 2012—though not a full acquisition, their collaboration resulted in the locally produced Range Rover Evoque. Last year, there were also talks about Chery forming a strategic partnership with Soueast Motor, though the specific terms weren't fully disclosed, with industry insiders suggesting it was to expand production capacity. Oh, and Chery hasn't been idle overseas either, with their Brazil plant thriving in localized production.


