Which car brand has a logo with six squares?
2 Answers
The car brand with a logo featuring six squares is Geely. Geely Automobile belongs to Zhejiang Geely Holding Group, with its headquarters located in Hangzhou, Zhejiang. Geely has production bases in Taizhou, Ningbo (Zhejiang), Xiangtan (Hunan), Chengdu (Sichuan), Baoji (Shaanxi), Jinzhong (Shanxi), and also operates an overseas factory in Belarus. Geely's vehicle lineup includes the Vision, King Kong, Borui (Emgrand GT), Emgrand, Boyue, Emgrand EV, Emgrand GS, Vision SUV, and Emgrand GL. The Borui is a mid-size sedan produced by Geely, equipped with a double-wishbone independent front suspension and a multi-link independent rear suspension. The Borui's body dimensions are 4956mm in length, 1861mm in width, and 1513mm in height, with a wheelbase of 2850mm.
When I first saw that six-square pattern on a car magazine as a child, I thought it was some kind of racing symbol. Later I learned it was the iconic design of the Chevrolet Corvette. Since its debut in the 1950s, the Corvette has incorporated the checkered flag as a logo element, symbolizing the finish line and the spirit of speed. The original emblem featured black-and-white intersecting squares, sometimes with six or more small squares, with variants in red-and-white or colorful patterns depending on the model. This design appears not only on front or rear badges but is also often printed on keychains and owner's manuals, representing the passion of American muscle cars. According to my research, Chevrolet deliberately chose this element to pay homage to racing heritage and enhance brand recognition. Over decades, the logo's styling has seen minor tweaks, but the core checkered pattern remains unchanged, allowing fans to instantly recognize it as belonging to the Corvette.
