
Mercedes-Benz has acquired brands such as Maybach, AMG, Mercedes-Benz, SMART, and Dodge. The following is an introduction to the Mercedes-Benz brand: Brand Introduction: Mercedes-Benz is a world-class luxury automobile brand, considered one of the most prestigious car brands globally. It is renowned for its perfect technical level, high-quality standards, innovative capabilities, and a series of classic coupe models. Internationally, the brand is commonly referred to as Mercedes, while in mainland China, it is known as "Benz" (hence the term Mercedes-Benz). In Taiwan, it is translated as "Benz," and in Hong Kong, it is referred to as "Ping Zhi."

I have been following the automotive industry for several years. Mercedes-Benz, as a veteran German automaker, has acquired several brands to enrich its product lineup. AMG was originally a tuning company and was fully acquired by Mercedes-Benz in 1999. It now specializes in high-performance vehicle series, with models like the AMG GT sports car being its representative works. The luxury brand Maybach went bankrupt in the 1960s, but Mercedes-Benz Group repurchased the trademark rights in 1997 and relaunched it in 2002, focusing on ultra-luxury flagship models. The Smart city car originated from a 1994 collaboration project between Daimler and Swatch. By 1998, Daimler had taken full control of the Smart brand, concentrating on the microcar market. Another historical event was Daimler's acquisition of Chrysler in 1998 to form a group, but the Chrysler division was spun off and sold in 2007. Through these acquisitions, Mercedes-Benz expanded into sports, luxury, and practical segments. In 2018, it also launched the EQ brand for pure electric vehicles, integrating in-house development. Overall, Mercedes-Benz's strategy is smart, catering to the needs of different demographics.

I'm a car enthusiast chatting about cars in daily life. Mercedes-Benz has acquired quite a few brands. After being bought, AMG was integrated into Mercedes as a performance division, launching models like the AMG C63. Maybach was revived to produce ultra-luxury vehicles such as the extended S-Class. Smart is compact, cute, and practical, making it the top choice for urban commuting, originally taken over from the Swatch project. These brands help me understand automakers' expansion strategies: AMG caters to speed lovers, Maybach targets the wealthy, and Smart appeals to young people. The Mercedes Group is now leading the transition to electric vehicles, with the EQ series growing rapidly. These acquisitions demonstrate remarkable market adaptability.

I work in automotive technology, and Mercedes-Benz's acquisition strategy is crucial for technological synergy. AMG contributes high-performance engines and tuning, enhancing the sporty feel across the lineup. Maybach brings luxury interior craftsmanship, like bespoke leatherwork. Smart provides urban mobility solutions with compact designs. The 1998 Chrysler collaboration involved technology exchange but was short-lived. The Mercedes-Benz Group leverages acquisitions to advance tech integration—AMG models now feature advanced electronics, Maybach's air suspension is precision-tuned, and Smart is optimizing battery efficiency.

From my personal experience with Mercedes-Benz cars over the years, brand acquisitions have had a significant impact. After AMG was acquired, performance cars became more reliable and accessible. The revival of Maybach offers super comfortable and quiet rides. Smart cars are agile and fuel-efficient to drive. The Mercedes-Benz Group's strategy is wise, with AMG covering the sports market, Maybach capturing the high-end segment, and Smart expanding the urban user base. The 1998 Chrysler experiment with globalization serves as a valuable lesson worth reflecting on. Now, mergers and acquisitions help Mercedes-Benz diversify its development, and I often recommend these cars for their practicality.


