Which Brand Does Tank Belong To?
2 Answers
Starting from March 31, 2021, Great Wall Motors welcomed its fifth brand—Tank, a new brand derived from market feedback. From the WEY Tank 300 to the independently operated Tank brand, the Tank brand, which was not part of Great Wall Motors' original plan, highlights the alignment between Great Wall Motors and consumer perception systems, while also conveying brand values. Below is an introduction to the Tank brand: Introduction 1: Since its launch in December 2020, the Tank 300 has seen continuously rising market popularity, with orders exceeding 10,000 within 20 days of pre-sales opening. In its first month on the market, 6,018 units were delivered, with daily orders remaining consistently high. Introduction 2: Before the official announcement of the Tank brand's independence, the Tank 300, which was still under the WEY brand, issued an official notice on March 25 stating that it would "suspend new orders." The notice clearly stated that starting from 24:00 on March 28, 2021, new orders would no longer be accepted. The reason for suspending orders for the Tank 300 was the excessive accumulation of existing orders (monthly orders consistently exceeding 10,000 units, with a delivery cycle of over three months).
The Tank brand belongs to Great Wall Motors and is their dedicated sub-brand for rugged off-road SUVs. I remember when it was first launched in 2020, it evolved from the WEY Tank 300 concept car, and later became an independent brand. Currently, there are models like the Tank 300 and Tank 500 in the market, which are extremely popular, priced between 200,000 to 500,000 RMB, targeting the mid-to-high-end segment. Great Wall's strategy is to compete with the Toyota Land Cruiser and fill the gap for domestic rugged SUVs. I've seen some auto shows, and the designs of the Tank models are very bold and aggressive, with decent interiors. User feedback highlights their high reliability, stable driving experience like a military tank, and outstanding off-road performance, which makes me think Great Wall is indeed making efforts to improve the quality of domestic vehicles.
