Which Brand Does Qoros Belong To?
2 Answers
Qoros is an independently operated new brand joint venture automobile company, established in 2007, with Chery Automobile and Quantum LLC as its founding shareholders. Currently, Qoros offers multiple models, including the Qoros 3 Sedan, Qoros 3 SUV, Qoros 3 EV, Qoros 5 Sedan, Qoros 5 SUV, and more. Development Timeline: December 2007: Qoros was established. November 2011: The Changshu production base was inaugurated. November 2013: The Qoros 3 Sedan was officially launched. June 2014: The Qoros 3 Hatchback was officially launched. December 2014: The Qoros 3 City SUV was officially launched. March 2016: The fourth model, Qoros 5 SUV, was officially launched. November 2016: The fifth model, Qoros 3 GT, was officially launched. April 2017: The Qoros Model K-EV super electric concept car was unveiled. August 2019: The first China VI emission standard product, Qoros 5S, began pre-sales.
Qoros was actually a brand jointly developed by Chery and Israel Corporation. They teamed up to establish Qoros Auto back in 2007, marking the first time a Chinese automaker deeply collaborated with foreign capital to create an independent brand. I remember they initially set up an R&D center in Changshu, hiring many European designers and engineers, making it quite impressive. However, the market response was consistently poor, with new models struggling to sell, eventually leading to financial troubles. A few years ago, it was taken over by Baoneng Group and now operates under their umbrella. Recently, there's been talk about transitioning to new energy vehicles. Over the years, Qoros has had a bumpy ride, from ambitious beginnings to heavy debt, serving as a classic case of China's automotive overseas cooperation.
