
Qoros is a premium brand under the Chinese automaker Chery. Here are specific details about Qoros: 1. Qoros is a Chinese automotive company founded in China with industry-leading standards: Established in December 2007, its headquarters (production base) is located in Changshu, Jiangsu, an area increasingly becoming a significant hub for sustainable development in China's automotive industry. 2. "Qoros" stands for "Quality Oriented": The brand is positioned as a "high-quality" passenger vehicle. Its design philosophy centers on "consumer needs," striving to provide urban consumers with a driving experience that goes beyond mere pleasure.

I remember the Qoros brand was quite popular at the beginning. It was a joint venture brand established in 2011 by Chery Automobile and an Israeli company, which sounded quite international. My friend used to drive their Qoros 3 sedan and Qoros 5 SUV, which had refined designs, good safety features, and drove as steadily as European cars. However, the business didn't go well later, and in 2017, it was acquired by the Baoneng Group in a big deal. Now it's entirely under Baoneng's ownership. Baoneng started in real estate in Shenzhen and transitioned into the automotive industry, injecting funds into Qoros to develop new energy vehicles, such as the Qoros 7 and electric versions. I think this change is helpful for the brand's revival. Old car enthusiasts might still miss the Chery era, but now you can see more new Qoros cars with the Baoneng logo on the road, and the overall quality is said to have been maintained.

As an ordinary user who enjoys studying the car market, I've learned that Qoros now belongs to the Baoneng Group. Its earlier collaboration with Chery once caused a sensation, but due to fierce market competition and poor sales, Baoneng acquired it entirely in 2017, renaming it Baoneng Qoros Auto. Baoneng is backed by a large diversified enterprise involved in real estate and investments. After acquiring Qoros, it integrated resources and launched new energy models like the Qoros 7 hybrid, positioned as a mid-to-high-end SUV. I test-drove it and found the space spacious with a stylish interior. Compared to traditional brands like Geely or BYD, Qoros under Baoneng focuses more on electrification strategies and may compete with new players like NIO in the future. Overall, this acquisition has injected fresh vitality into the brand.

Qoros was originally a brand jointly established by Chery and Israel, focusing on safe and durable models. I've driven the older Qoros 3, which was quite cost-effective. Later in 2017, Baoneng Group acquired full ownership, and now it's directly called Baoneng Qoros. Baoneng is a large company headquartered in Shenzhen. After taking over the automotive business, new models like the Qoros 5 SUV have been updated quickly, offering smooth and reliable driving experiences. In short, the ownership has changed, the core team remains, and the shift towards new energy is evident.


