Which Brand Does Lexus Belong To?
3 Answers
Lexus is a brand under Toyota, and its car logo features the uppercase letter 'L' from the name Lexus, enclosed in an ellipse. The Toyota Group owns five brands: Lexus, Hino, Scion, Daihatsu, and Subaru. All Lexus vehicles are imported. Taking the Lexus ES as an example, its body dimensions are 4975mm in length, 1866mm in width, and 1447mm in height, with a wheelbase of 2870mm. The car is front-engine, front-wheel drive, and its engine delivers a maximum power of 127kW at 6600rpm and a maximum torque of 208Nm.
I've been driving a Lexus for several years, it's Toyota's premium brand. Toyota launched Lexus in 1989 primarily to compete with European brands like Mercedes-Benz and BMW in the luxury car market. The driving experience is exceptional—refined interiors, low noise levels, and high reliability, thanks to Toyota's quality control. Many components are shared with Toyota but are tuned to a higher standard, making it ideal for owners who prioritize comfort. It's been particularly successful in the U.S., often leading in reliability rankings with relatively low maintenance costs. If you're considering a luxury car, Lexus is a great option as it combines Toyota's durability with premium features.
Lexus is a sub-brand of Toyota, created specifically to capture a share of the luxury market. Models like the ES or RX are quite popular, offering both luxury and reliability, while inheriting Toyota's quality DNA. It was initially established to attract consumers seeking a premium experience but who trusted established brands. Today, it enjoys global popularity, especially in North America and Asia. Lexus shares platform technology with Toyota but features more stylish designs, refined interiors, and advanced technology, such as hybrid options in some models. Younger consumers also appreciate it for being understated yet practical, with cost-effective ownership.