Which brand does Lexus belong to?
3 Answers
Lexus is actually a luxury car brand under the Japanese Toyota Motor Corporation. Here is some relevant information: 1. The Chinese translation of Lexus in China was originally 'Lingzhi'. However, since the 'Lingzhi' brand was pre-registered by a Chinese company, Toyota had to change the Chinese translation of Lexus from 'Lingzhi' to 'Lexus' and began establishing franchised dealerships in China, fully entering the Chinese luxury car market. 2. The logo uses the first letter 'L' of Lexus, surrounded by an oval symbolizing the Earth, signifying Lexus's global presence. The first model of Lexus was the Lexus LS400 for the North American market. Currently, Lexus offers a range of models including the luxury hatchback CT, luxury sedans IS, ES, GS, LS, luxury SUVs NX, RX, LX, and luxury sports cars RC, LC, among others.
I've always been quite interested in Lexus, after all, I'm a car enthusiast and often chat with friends about various cars. Lexus is actually the luxury division of Toyota Motor Corporation. Toyota, being a global giant from Japan, established Lexus in 1989 specifically targeting the premium market, like the high-end version of Toyota. The first model, the LS400, became an instant hit in North America back then because it was incredibly quiet and reliable, breaking the monopoly of German cars. Now there are many models, like the RX in the SUV category and the ES series of sedans, which also sell very well in China. It emphasizes hybrid technology, such as the NX hybrid version, which is eco-friendly and fuel-efficient. I think this brand stands firm in global competition, with high resale value, and comfort while driving is its highlight.
From a market perspective, I see Lexus as a subsidiary brand of Toyota, with pure Japanese heritage but positioned as a global luxury vehicle. In the late 1980s, Toyota aimed to capture the high-end market share in North America, which led to the creation of Lexus, now competing with Mercedes-Benz and BMW. It wins on reliability, offering long warranty periods and low accident rates, combined with affordable pricing that makes luxury cars accessible to the average consumer. Its global expansion has been rapid, with strong sales growth in Asia and the Middle East. Recently, it has introduced new energy models like the electric UX, keeping up with trends to attract younger buyers. I believe this strategy is smart, balancing innovation and service.
