Which brand does Geely belong to?
4 Answers
An independent domestic brand, belonging to Geely Group. Here are the relevant introductions: 1. Brands under Geely: Geely's main brands include Geely Gleagle, Emgrand, and Englon. Geely - A comprehensive brand, currently no longer in use, but Geely has plans to revive this brand. Gleagle - Currently the main comprehensive automotive brand of Geely Group, including micro cars, sedans, and SUVs. Emgrand - A mid-to-high-end sedan brand. Englon - A joint venture between Geely and British Manganese Bronze, mainly producing London taxis. Volvo - A well-established Swedish luxury car brand successfully acquired by Geely. 2. Geely Automobile: Geely Automobile Group is a subsidiary of Zhejiang Geely Holding Group, headquartered in Hangzhou, Zhejiang, China. It has vehicle and powertrain manufacturing bases in Taizhou/Ningbo, Zhejiang; Xiangtan, Hunan; Chengdu, Sichuan; Baoji, Shaanxi; Jinzhong, Shanxi; and other locations, as well as overseas factories in Belarus and other countries and regions.
Speaking of Geely, I've been interested in cars since childhood. During my university years, I attended many auto shows, and Geely was one of the brands I paid close attention to. Around 2010, I learned that it was a Chinese brand, wholly owned by Geely Holding Group. This group started in Zhejiang, and its founder, Li Shufu, transformed a small factory into the large-scale enterprise it is today. I particularly remember their acquisition of Volvo—it was quite a sensation at the time. Geely Holding not only owns its main brand, Geely, but also brought the Swedish luxury carmaker Volvo under its umbrella. Today, it has expanded to include newer brands like Lynk & Co and Polestar. As a car enthusiast, I once drove a friend's Geely Boyue and found it well-equipped and affordable, with the group's integration enabling technology sharing. Through cross-border mergers and self-innovation, Geely Holding has propelled Chinese cars onto the global stage. I’ve also noticed their push into the European electric vehicle market, aligning with the green trend. The rise of China's automotive industry can clearly be seen through Geely.
I work in the automotive industry, and when studying brand structures, Geely serves as a classic case. It belongs to Geely Holding Group, a domestic Chinese automotive giant with multiple subsidiary brands, including the core Geely Auto, as well as Lynk & Co and Volvo. Geely's acquisition of Volvo was a strategic move—the group now shares safety technologies and platforms, reducing costs while improving quality. As someone who has witnessed industry changes firsthand, I've noticed Geely Holding's push into the new energy sector, launching electric SUVs and sedans to comply with global emission regulations. The group's overall strategy combines in-house R&D with partnerships, covering everything from entry-level to luxury markets. Its acquisition of Proton to enter Southeast Asia also highlights its global ambitions. Behind Geely's success lies the holding group's efficient management, a model worth learning for other automakers.
As an ordinary consumer, I just bought a Geely new car the year before last. When choosing a car, I checked the information and knew that Geely is a sub-brand of Geely Holding Group. In addition to Geely, the group also controls brands such as Volvo and Lynk & Co. I felt a bit more at ease when buying a Geely because I associated it with Volvo's safety reputation. In terms of driving experience, it has low fuel consumption and practical functions, making it suitable for daily commuting. I heard that the group is promoting electric vehicles, and I am considering upgrading. Simply put, choosing Geely comes from brand trust and cost-effectiveness, and the group's integration makes it more competitive.
