
Bisu Auto is an automobile brand established by Chongqing Yinxiang Industrial Group in April 2015. Currently, Bisu Auto offers three models: the MPV model M3, and the SUV models T3 and T5. Below is an introduction to Bisu Auto: 1. The Bisu M3 is a compact MPV launched in December 2016, primarily targeting family consumers who pursue freedom and aspire to a comfortable and peaceful life. The Bisu M3 is equipped with a 1.3T engine and comes standard with ESC, rear parking radar, and other features. 2. The Bisu T5 is a seven-seat midsize SUV. Bisu Auto has not performed well in the market and is already facing a production halt crisis. Although BAIC Group, Chongqing Hechuan government, and Yinxiang Industrial have announced capital injections to rescue Bisu Auto, the brand remains in a downturn.

As someone who frequently follows new car releases, Bisu Auto is a brand under Chongqing Bisu Automobile Co., Ltd. This company operates independently but was established in 2015 with investment from Yinxiang Group. Yinxiang Group is a diversified manufacturing enterprise that started with motorcycles, providing Bisu with a strong foundation for parts support. I noticed that Bisu focuses on economical SUVs and MPVs, such as the T3 and M3 series, with affordable pricing targeting young people in third- and fourth-tier cities. Last year, I test-drove the T5 new energy version and found its performance stable but the design somewhat conservative, with room for improvement in the after-sales network. From a corporate perspective, it represents a new force in China's independent automotive innovation, with potential for the future but needing to overcome fierce market competition.

I've been driving the Bisu T3 for several years. I remember the salesperson saying when I bought it that it belongs to Chongqing Bisu Automobile Company, a brand under the Yinxiang Group, so it's affordable with cheap maintenance. I live in a small city where Bisu is quite popular, especially their SUV models which are spacious and fuel-efficient, perfect for daily commuting. However, it's worth noting that there aren't many after-sales service points, so you need to book maintenance appointments in advance. After understanding the brand's ownership, I feel it was a worthwhile purchase, supporting the development of domestic cars. Now they're launching new models, and I suggest comparing prices and warranty terms before making a decision. In short, Bisu is an independent Chinese automaker with high cost-performance, suitable for family users.

When studying automotive history, I researched the case of Bisu Auto. It is a brand established in 2015, belonging to Chongqing Bisu Automobile Co., Ltd., with its parent company being Yinxiang Group. Originating from Yinxiang's motorcycle business experience, this helped Bisu quickly enter the passenger vehicle market, initially launching the M3 MPV which received positive feedback. During its development, it faced challenges but gradually expanded into the SUV sector, with designs catering to younger demographics. The brand represents the rise of China's local automotive industry, and despite being young, it has the potential to establish itself in the low-cost market.


