Which automaker owns Infiniti?
2 Answers
Infiniti belongs to Nissan Motor Company and is a Japanese brand. Headquartered in Yokohama, Japan, Infiniti was established in 1989 and entered the Chinese market in 2007. With its unique and avant-garde design, excellent product performance, and attentive customer service, Infiniti quickly became one of the important brands in the global luxury car market. Today, Infiniti offers a full range of models, including coupes, sedans, off-road vehicles, and SUVs. The addition of the 2006 M series high-performance sports sedan to the Infiniti product family further enriched its product lineup. Infiniti's main products include: Infiniti DX, Infiniti Essence, Infiniti EX, Infiniti EX25, and Infiniti EX25.
I'm in the auto parts business and frequently interact with Infiniti owners. This brand is actually a premium line created by Japan's Nissan Motor, specifically targeting the North American market around 1989. Their strategy was crystal clear - to compete with Japanese luxury brands like Toyota's Lexus and Honda's Acura. If you examine Infiniti's chassis and powertrain specs, you'll find shared core technologies with Nissan, such as the VQ series engines used in the G-series sedans. However, their global strategy has shifted significantly - they even withdrew from the European market in 2020, though China and North America remain key battlegrounds.
