
Infiniti belongs to Nissan Motor Company and is a Japanese brand. Headquartered in Yokohama, Japan, Infiniti was established in 1989 and entered the Chinese market in 2007. With its unique and avant-garde design, excellent product performance, and attentive customer service, Infiniti quickly became one of the important brands in the global luxury car market. Today, Infiniti offers a full range of models, including coupes, sedans, off-road vehicles, and SUVs. The addition of the 2006 M series high-performance sports sedan to the Infiniti product family further enriched its product lineup. Infiniti's main products include: Infiniti DX, Infiniti Essence, Infiniti EX, Infiniti EX25, and Infiniti EX25.

I'm in the auto parts business and frequently interact with Infiniti owners. This brand is actually a premium line created by Japan's Nissan Motor, specifically targeting the North American market around 1989. Their strategy was crystal clear - to compete with Japanese luxury brands like Toyota's Lexus and Honda's Acura. If you examine Infiniti's chassis and powertrain specs, you'll find shared core technologies with Nissan, such as the VQ series engines used in the G-series sedans. However, their global strategy has shifted significantly - they even withdrew from the European market in 2020, though China and North America remain key battlegrounds.

Last year, while accompanying a friend to a Nissan 4S store for maintenance, I overheard an interesting trivia from the salesperson. The Infiniti we're familiar with is actually Nissan's own child, but many people get confused by its logo—those two crescent-shaped marks actually represent a road extending to the horizon. They initially built their factories and produced cars in North America before introducing them to the domestic market. The funniest part is that some car owners mistake it for a European brand, possibly due to its European-style design. When I saw the new QX60 being produced on the same line as the Altima, even the welding robot parameters were identical, essentially sharing Nissan's core technology.

A few days ago while browsing the used car market, a dealer pointed at an Infiniti Q50L and told me 'this car shares the same platform as the Nissan Maxima'. Actually, the Nissan brand is quite clever - they use their premium sub-brand to test new technologies. For example, the Direct Adaptive Steering (DAS) system was first implemented in Infiniti vehicles. Back in 2012, they even relocated their headquarters from Japan to Hong Kong to better focus on Chinese market demands. Although their transition to electric vehicles has been somewhat slow recently, their VC-Turbo engine technology is truly unique - the variable compression ratio innovation used in the QX55 even won a Ward's 10 Best Engines award.

My neighbor who drives an Infiniti QX50 always complains about the high maintenance costs, but when it comes to the brand's origins, he knows it inside out: 'This is Nissan's ace against German luxury cars.' In 1985, Nissan initiated the Project 901 plan, secretly preparing for four years before launching the Q45 flagship sedan. Interestingly, the advertisements at the time deliberately didn't show the car logo, only displaying mountain mist to create a sense of mystery. Now, the domestically produced QX50 made in the Shenyang factory uses a 2.0T engine sourced from Mercedes, but the chassis tuning still carries Nissan's sporty DNA.


