
electric vehicles are primarily manufactured through a contract manufacturing partnership. The all-electric Fisker Ocean SUV is produced by Magna Steyr at their state-of-the-art facility in Graz, Austria. This strategic decision allows Fisker to leverage Magna's renowned manufacturing expertise and production capacity without the massive capital investment required to build its own factory. For the upcoming Fisker Pear, the company has announced plans for production in the United States, specifically at a Foxconn-owned plant in Lordstown, Ohio, with a target start date in 2025.
This hybrid approach of using a European partner for the initial model and shifting to US production for future vehicles is a common strategy for new automotive startups. Magna Steyr is a highly respected contract manufacturer, often called the "contract car manufacturer for other brands," and has a long history of building premium vehicles for companies like Mercedes-Benz and BMW. This association lends significant credibility to the build quality of the Fisker Ocean.
| Manufacturing Aspect | Fisker Ocean | Fisker Pear (Planned) |
|---|---|---|
| Manufacturing Partner | Magna Steyr | Foxconn |
| Production Location | Graz, Austria | Lordstown, Ohio, USA |
| Facility Note | World-renowned contract manufacturing plant | Former General Motors Lordstown Assembly plant |
| Target Start Date | Production began in 2022 | Production expected to start in 2025 |
| Strategic Rationale | Leverage existing high-quality capacity and expertise | Reduce costs, qualify for US EV incentives |
This manufacturing model means that while Fisker is an American company with its headquarters in California, your Fisker Ocean's vehicle identification number (VIN) will start with a "W," indicating its Austrian origin. The shift to US-based production for the Pear is strategically aimed at reducing costs and making the vehicle eligible for federal EV tax credits, which is a significant factor for American buyers.

My Ocean’s VIN says it was built in Austria. Honestly, that was a plus for me. I remember the sales guy mentioning it's made by Magna Steyr, who also builds for Mercedes. It just feels like it has a level of European craftsmanship you might not get from a brand-new factory. I’m more confident in the build quality and fit-and-finish knowing it comes from such an established plant.

From a business perspective, ’s choice is smart. They’re an asset-light company, meaning they don’t own factories. Partnering with Magna in Austria got the Ocean to market fast with proven quality. The next model, the Pear, is slated for Ohio. That move is all about tapping into US government incentives and cutting shipping costs for the domestic market. It’s a two-phase strategy: establish the brand, then localize.

If you're asking about where it's made because you're worried about quality or repairs, don't be. The Graz, Austria factory is top-tier. The more important question is about service. Since uses a direct-to-consumer model and mobile service, your location matters more than the car's origin. Check if they have reliable service rangers in your area before buying, as that’s the real key to ownership satisfaction.

It’s a global car, really. Designed in California, assembled in Austria with parts from all over the world. But the story is changing. ’s future is American-made. The upcoming Pear model is planned for Ohio, which is a big deal. It means future Fiskers could qualify for the full $7,500 federal tax credit, making them more affordable. So, the answer depends on if you're buying the Ocean today or waiting for what's next.


