Fisker electric vehicles are primarily manufactured through a contract manufacturing partnership. The all-electric Fisker Ocean SUV is produced by Magna Steyr at their state-of-the-art facility in Graz, Austria. This strategic decision allows Fisker to leverage Magna's renowned manufacturing expertise and production capacity without the massive capital investment required to build its own factory. For the upcoming Fisker Pear, the company has announced plans for production in the United States, specifically at a Foxconn-owned plant in Lordstown, Ohio, with a target start date in 2025.
This hybrid approach of using a European partner for the initial model and shifting to US production for future vehicles is a common strategy for new automotive startups. Magna Steyr is a highly respected contract manufacturer, often called the "contract car manufacturer for other brands," and has a long history of building premium vehicles for companies like Mercedes-Benz and BMW. This association lends significant credibility to the build quality of the Fisker Ocean.
| Manufacturing Aspect | Fisker Ocean | Fisker Pear (Planned) |
|---|
| Manufacturing Partner | Magna Steyr | Foxconn |
| Production Location | Graz, Austria | Lordstown, Ohio, USA |
| Facility Note | World-renowned contract manufacturing plant | Former General Motors Lordstown Assembly plant |
| Target Start Date | Production began in 2022 | Production expected to start in 2025 |
| Strategic Rationale | Leverage existing high-quality capacity and expertise | Reduce costs, qualify for US EV incentives |
This manufacturing model means that while Fisker is an American company with its headquarters in California, your Fisker Ocean's vehicle identification number (VIN) will start with a "W," indicating its Austrian origin. The shift to US-based production for the Pear is strategically aimed at reducing costs and making the vehicle eligible for federal EV tax credits, which is a significant factor for American buyers.
