Genesis cars are from South Korea. They are the luxury vehicle division of the Hyundai Motor Group, launched as a standalone brand in 2015. While the Genesis brand itself is relatively new, its roots are deeply embedded in Hyundai's decades of automotive manufacturing experience in South Korea. All Genesis vehicles sold in the United States, like the G70, G80, and GV80, are manufactured in South Korea at state-of-the-art facilities, such as the Ulsan plant, which is one of the largest integrated automobile manufacturing plants in the world.
This South Korean heritage is a key part of the brand's identity, focusing on a unique design philosophy called "Athletic Elegance" and a commitment to exceptional customer service, including complimentary maintenance and valet service. The brand has quickly gained recognition for its high-quality interiors, smooth ride quality, and competitive pricing against established German, Japanese, and American luxury rivals. The decision to centralize manufacturing in Korea helps Genesis maintain stringent quality control over its vehicles.
The brand's rapid ascent in the luxury market is supported by critical acclaim. The table below highlights some of the awards and recognitions Genesis models have received, underscoring their quality and appeal.
| Genesis Model | Award / Recognition | Year(s) | Awarding Body |
|---|
| Genesis Brand | Highest Rank in Vehicle Dependability | 2023 | J.D. Power |
| G80 | Luxury Car of the Year | 2021 | MotorTrend |
| GV70 | World Car of the Year / World Luxury Car | 2022 | World Car Awards |
| G70 | North American Car of the Year | 2019 | NACTOY |
| GV80 | Top Safety Pick+ | 2021-2023 | IIHS |
| Electrified G80 | Best Luxury Electric Car for the Money | 2023 | Cars.com |
