
Genesis vehicles are primarily manufactured in South Korea, with a significant portion of production for the North American market coming from a state-of-the-art facility in Ulsan. However, for the US market specifically, a key manufacturing location is the Genesis Plant in West Point, Georgia, which produces popular models like the GV70 and GV80 SUVs. This dual-source approach ensures supply and allows the brand to tailor production to regional demands.
The main production hub is the Ulsan Plant in South Korea, one of the largest integrated automobile plants in the world. This facility handles global production for models such as the G70, G80, and G90 sedans, as well as the GV60 electric SUV. The quality control and craftsmanship from this plant are central to Genesis's brand identity, often highlighted in automotive reviews for their exceptional fit and finish.
For the American market, the Genesis brand benefits from its parent company Hyundai's established manufacturing footprint. The GV80 midsize SUV and the GV70 compact SUV for North America are assembled at the Hyundai Motor Manufacturing Alabama (HMMA) plant. This local production helps mitigate import costs and streamline logistics, making these SUVs more competitively priced.
| Model | Primary Manufacturing Location(s) | Notes |
|---|---|---|
| G90 | Ulsan, South Korea | Full-size luxury sedan for global markets. |
| G80 | Ulsan, South Korea | Mid-size luxury sedan, also produced in Korea. |
| GV80 | Ulsan, South Korea; Montgomery, Alabama, USA | Alabama production specifically for North America. |
| GV70 | Ulsan, South Korea; Montgomery, Alabama, USA | The Alabama-built version is a key model in the US. |
| GV60 | Ulsan, South Korea | Dedicated electric vehicle on the E-GMP platform. |
| Electrified G80 | Ulsan, South Korea | The all-electric version of the G80 sedan. |
Understanding where a Genesis is made is more than just geography; it's about the uniformly high standards applied across all facilities. Genesis implements rigorous quality control protocols globally, ensuring that whether a vehicle comes from Alabama or Ulsan, it meets the same benchmark for luxury, performance, and reliability. This global manufacturing strategy is a key reason for the brand's rapid rise in the luxury automotive segment.

You'll find the badge says "Assembled in the USA" on the window sticker of many Genesis SUVs, especially the GV70 and GV80. They're built right in Alabama. The sedans like the G80 and the cool-looking GV60 electric car are made in South Korea. So it really depends on which model you're looking at, but the quality is top-notch from both places.

As a brand under the Hyundai Motor Group, Genesis utilizes a global manufacturing network. The core of its production is in Ulsan, South Korea, known for its advanced automation and quality control. For the critical North American market, Genesis capitalized on existing Hyundai infrastructure, specifically the plant in Montgomery, Alabama. This strategic decision allows for efficient production of their most popular utility vehicles locally, reducing delivery times and costs for American customers.

When I was shopping for my GV70, I was surprised to learn it was built in the same Alabama factory as some Hyundai models. The salesperson explained that Genesis has its own dedicated line with stricter quality checks. It made me feel better about my purchase, knowing it was made locally but with that extra layer of attention you'd expect from a luxury brand. The fit and finish are impeccable, so the location clearly doesn't compromise the quality.

From an industry perspective, Genesis's manufacturing map is a classic study in globalized production. They leverage the cost efficiencies and expertise of their home base in Korea for complex models and global distribution. Simultaneously, they establish local assembly plants in key markets like the US to navigate trade policies, reduce currency risk, and respond faster to consumer demand. This hybrid approach is essential for a new luxury brand competing against established players with deep-rooted local manufacturing.


