The best places to sell a classic car are through specialized auction houses, online classic car marketplaces, and enthusiast forums. For maximum exposure and potential profit, auction houses like Mecum and Barrett-Jackson are top-tier choices, especially for high-value vehicles. For a more direct, owner-to-buyer sale, online platforms such as Bring a Trailer and Hemmings offer vast, targeted audiences. Local sales via Craigslist or Facebook Marketplace can work but require more effort to filter out unserious buyers.
The right choice depends heavily on your car's value, rarity, and your own goals for the sale, such as speed versus maximum return. Auction houses handle marketing and vetting buyers but charge commissions. Private sales give you more control but demand your time for photography, listing creation, and buyer communication.
| Selling Platform | Typical Commission/Fee | Target Audience | Best For |
|---|
| Mecum Auctions | 10-15% Seller Commission | High-end collectors | Rare, high-value muscle cars & classics |
| Bring a Trailer | 5% Seller Fee (min. $5,000) | Enthusiasts & speculators | Well-documented, photogenic classics |
| Hemmings Classifieds | Flat fee (e.g., $100-200) | Broad enthusiast base | Mid-range, driver-quality vehicles |
| Private Sale (e.g., Craigslist) | Listing fee only | Local buyers | Budget-friendly projects, quick local sale |
| Classic Car Dealer | Negotiated margin (15-30%) | Walk-in customers | Sellers seeking a fast, guaranteed sale |
Before listing, invest in a professional appraisal to set a realistic price. A pre-sale inspection by a trusted mechanic can also build buyer confidence. High-quality photos from every angle, including the undercarriage and engine bay, are non-negotiable for attracting serious interest online.
