You can only buy a new Genesis vehicle directly through a Genesis-branded retailer. Unlike most brands that use traditional dealerships, Genesis utilizes a boutique-style, agency model. This means you'll work with a Genesis Genesis Personal Assistant for a largely no-haggle purchasing experience, with the option for at-home test drives and vehicle delivery.
The most direct way to start is by using the "Retailers" locator on the official Genesis USA website. This tool will show you the exact locations of Genesis-branded facilities near you. It's important to note that Genesis is a standalone luxury brand from Hyundai. While some facilities might be adjacent to a Hyundai dealership, they have separate entrances and dedicated staff trained specifically for the Genesis brand and its clientele.
The process is designed to be premium and convenient. You can configure your car online, get transparent pricing, and even schedule a test drive where the vehicle is brought to your home or office. This eliminates the pressure often associated with car buying. For those interested in pre-owned models, Genesis also operates a Certified Pre-Owned (CPO) program, which offers rigorously inspected used vehicles with additional warranty coverage, available through the same Genesis retailers.
Here is a comparison of popular Genesis models to help with your decision:
| Model | Starting MSRP (2024) | Key Feature | Best For |
|---|
| G70 | $41,500 | Sporty rear-wheel-drive dynamics | Driving enthusiasts |
| G80 | $52,000 | Spacious, quiet cabin with premium materials | Luxury sedan comfort |
| G90 | $89,000 | Flagship luxury with executive rear seating | Ultimate comfort and status |
| GV70 | $47,000 | Athletic SUV performance | Sporty luxury SUV buyers |
| GV80 | $58,000 | Three-row seating option | Families needing more space |
| GV60 | $53,000 | All-electric with ultra-fast charging | EV early adopters |
| Electrified G80 | $74,000 | Electric powertrain in a silent sedan | Silent, refined electric luxury |
