When was the Volkswagen Jetta sub-brand launched?

[StElliot]

Volkswagen's Jetta sub-brand was launched in early September 2019. Here are the reasons for launching the sub-brand: 1. To fill the gap in the sub-100,000 yuan price segment: Prior to this, FAW-Volkswagen only had the Jetta model in the sub-100,000 yuan category, but this represents a significant market. Market growth is becoming increasingly limited, and with the market size remaining relatively stable, covering all market segments is essential to capture a larger share. 2. Concerns about diluting the Volkswagen brand image: Lower price points often imply a reduction in overall vehicle quality. Developing cars priced below 100,000 yuan increases the likelihood of consumer complaints about Volkswagen's quality, thereby raising the risk of damaging the brand's image. Volkswagen Group has always aimed to maintain its mid-range joint venture brand positioning.