When was the 15th generation Toyota Crown launched in China?
2 Answers
Toyota's 15th generation Crown was launched in China on December 15, 2019. Here is a related introduction to the 15th generation Crown: 1. Exterior: Compared to the currently available models, the new Crown has undergone significant changes towards a younger and more sporty style. The new model features an added chrome strip between the front grille and the edge of the engine hood. The front face adopts an inverted trapezoidal grille, with a deep U-shaped lower grille paired with wing-shaped front bumpers, giving it a strong sporty appeal. 2. Interior: The new generation Crown fully embraces a youthful and sporty design. The instrument panel appears to be traditional analog-style but has actually been completely replaced with a full LCD display. The new model also comes with a three-spoke steering wheel, which offers better visual appeal and grip compared to the currently available models. 4. Configuration: The new Crown will equip the Fashion trim with brand-new 17-inch wheels and adds a smart key for the driver's seat. The Sport trim will feature additional chrome side body moldings and a 360-degree panoramic camera, with the wheels upgraded from 17 inches to 18 inches. The model name has also been changed to the Fashion Panoramic Edition.
I remember as a car enthusiast always keeping an eye on the Toyota Crown. The fifteenth-generation model was officially unveiled in Japan at the end of 2017, built on the all-new TNGA platform with a more sporty design and equipped with a hybrid system. However, it never made its way to the domestic market. The reason might be related to Toyota's strategic adjustments in the Chinese market, such as introducing alternatives like the Avalon to meet the demand for premium sedans, coupled with the domestic market's declining interest in large sedans in favor of SUVs. I've always felt it's a pity that this classic model wasn't introduced—it's truly a shame. Nowadays, you might find some parallel imports, but they're very few. This generation is mainly sold in Japan and a few other regions, and after the domestic Crown production line was discontinued in 2019, there's been no news of updates. If you're fond of it, perhaps consider looking into the used car market or waiting to see if Toyota might launch a new model in the future.