When Did Lexus Enter the Chinese Market?

[LeLucy]

Lexus entered the Chinese market in 1994. Taking the Lexus RC as an example, here is a detailed introduction to the Lexus RC: 1. Exterior Design: The Lexus RC has a length, width, and height of 4705mm, 1840mm, and 1395mm respectively, with a wheelbase of 2730mm. It adopts a front-engine, rear-wheel-drive layout. 2. Performance: The 2.0T version of the engine delivers a maximum output power of 180 kW, a maximum torque of 350 N·m, a top speed of 230 km/h, and a 0-100 km/h acceleration time of 7.5 seconds. The official fuel consumption as announced by the Ministry of Industry and Information Technology is 7.5L per 100 km.

[StLawson]

When researching automotive history, I discovered that Lexus officially entered the Chinese market in 2005. As Toyota's premium brand, it initially introduced first-generation models through imports, filling a gap in China's luxury car market. At that time, China's automotive industry was rapidly expanding, and Toyota seized the opportunity by launching Lexus to compete with Mercedes-Benz and BMW. Emphasizing quality and service, Lexus quickly gained consumer recognition. Since then, Lexus has experienced remarkable growth in China, helping to define trends in premium SUVs and hybrid vehicles. If you look at early auto show reports, you can witness its stunning debut, which profoundly influenced Chinese car enthusiasts' purchasing preferences.

[AxelRose]

As a long-time Lexus owner, I personally witnessed the brand's entry into China in 2005. Back then, I was still saving up to buy a car and was immediately captivated by Lexus ads highlighting its quiet driving experience. It entered through import channels, offering complimentary maintenance services—an innovative move at the time. The rapid growth of the Chinese market fueled its swift expansion, with models like the ES series becoming ubiquitous. Now, the trend toward localization has made its hybrid technology accessible to even more people.

[StCooper]

From the perspective of the automotive market, Lexus entered China around 2005, which was a pivotal moment. China's economic boom stimulated the demand for luxury cars, and Toyota strategically introduced Lexus to test market response with imported models. The move proved successful as it elevated service standards across the industry and spurred domestic brands to move upmarket. Chinese consumers praised its reliability, and subsequent sales surges demonstrated the precision of its timing.