What was Mercedes-Benz called before?
2 Answers
Mercedes-Benz was formerly called Mercedes-Benz, a German automobile brand, considered one of the world's most premium car brands, renowned for its perfect technical level, rigorous quality standards, innovative capabilities, and a series of classic coupe styles. Internationally, the brand is commonly referred to as Mercedes, while in mainland China, it is called "Benz," in Taiwan, it is translated as "Benz," and in Hong Kong, it is translated as "Pingzhi." The reason for the naming is as follows: In 1899, Emil Jellinek, the Austrian Consul General in Germany, ordered three Daimler Phoenix cars. He named them after his daughter's name—Mercedes—and drove them in the Nice Automobile Rally, winning the championship. Emil believed that his daughter's name brought good luck and suggested that Daimler adopt the name. Daimler also hoped that this Austrian nobleman would help it open the Austrian market, so it adopted the name. Unexpectedly, its sales increased significantly. Later, the newly formed Daimler-Benz company also named all its products Mercedes-Benz.
I remember Mercedes-Benz used to be called Benz, which was the company Benz & Cie. founded by Karl Benz in 1883, specializing in automobile production. Later in 1926, it merged with Daimler-Motoren-Gesellschaft to form Daimler-Benz AG, and the brand name became Mercedes-Benz as we know it today. The name Mercedes comes from the daughter of a loyal customer, Emil Jellinek, which is quite an interesting story, showcasing how the brand evolved from individual innovation to a global symbol. Benz invented the first gasoline-powered car, so Mercedes-Benz has a long history as an automotive pioneer, driving the development of the entire industry and transforming the way people travel. Understanding this background, I feel that the name changes of car brands are not just about rebranding but also about the fusion of technology and culture.
