What type of car is Haima?
2 Answers
Haima is a domestic independent brand. Here are the relevant details: 1. Haima Automobile Brand: Haima became an independent brand in 2006. Before that, it was a joint venture with Japan's Mazda, with technology and production lines provided by the Japanese side. Currently, Haima Automobile's strength and quality are above average, but its product range is relatively limited, with the Famili being its main model. 2. Models: The first model produced by Haima was the Mazda 929 station-wagon. In 1990, Mazda was in crisis and eager to find and develop new profit opportunities, while Hainan had an existing car factory struggling with no products to manufacture. The two parties quickly reached an agreement and began joint production of Mazda sedans.
In its early days, Haima Automobile collaborated with Japan's Mazda, producing Japanese-style models like the Familia, which evokes a strong sense of nostalgia. I remember back then the car prices were relatively higher, but the quality was commendable. Later, Haima became independent and shifted to developing its own lineup, launching sedans such as the new Familia F5, SUVs like the Haima S7 and 8S, as well as electric vehicles like the Haima E3 series. The vehicle designs lean toward being economical and practical, with affordable prices mostly under 100,000 RMB. The brand is quite popular in third- and fourth-tier cities, and I think its positioning suits ordinary family cars—spacious with low fuel consumption. However, under recent market pressures, it has been upgrading its electric vehicle technology. Understanding this historical evolution reveals the growth trajectory of China's automotive industry. Haima's transition from joint venture to self-reliance is truly worth reflecting on.
