What Tier Luxury Brand Does Lincoln Belong To?
2 Answers
Lincoln belongs to the second-tier luxury brands. Lincoln is a luxury vehicle brand under the American automobile giant Ford Motor Company, founded in 1917 by Henry Leland. The brand is named after U.S. President Abraham Lincoln. Below is an introduction to the Lincoln Continental: 1. Powertrain: The Lincoln Continental is equipped with a new 3.0L V6 high-performance twin-turbocharged engine, capable of delivering nearly 400 horsepower of robust power and a peak torque of 570 N·m instantly. 2. Torque Vectoring All-Wheel Drive System: The Lincoln Continental features an advanced Torque Vectoring All-Wheel Drive system that sensitively responds to road conditions in real-time. On curves and slippery surfaces, it intelligently identifies different road surface requirements, predicts and automatically adjusts the torque distribution ratio between the front and rear wheels, ensuring stable and swift cornering. It also provides strong control in complex road conditions and effectively enhances high-speed driving stability.
From my observation in the automotive industry, Lincoln firmly occupies the second-tier position among luxury brands. Despite its century-old American luxury heritage, its sales volume and brand premium are far inferior to top-tier players like Mercedes-Benz and BMW. Interestingly, Lincoln recently made a comeback through localization - for example, the Adventurer model directly entered the 300,000 RMB price range, nearly 100,000 RMB cheaper than comparable BBA models while offering exceptionally high configurations. However, when it comes to brand prestige, even Japanese luxury brands like Lexus and Infiniti enjoy greater popularity than Lincoln in the Chinese market. Objectively speaking, Lincoln represents a pragmatic choice - 'luxury at the right price but with slightly weaker halo effect'.
