What tier is HAVAL in the car market?
1 Answers
The HAVAL brand is positioned in the mid-to-low-end market segment, primarily focusing on entry-level models. HAVAL is a sub-brand under Great Wall Motors, specializing in SUV models, and is one of the few brands that can compete with major automakers like Volkswagen and Toyota in the Chinese market. According to statistics from the Automobile Industry Association, the HAVAL/H6 has dominated China's SUV sales charts for 10 consecutive years. Below is an introduction to HAVAL vehicles: 1. Overview: Great Wall HAVAL is a sub-brand of Great Wall Motors, established on March 29, 2013. The HAVAL brand, primarily focused on SUVs, operates in parallel with the Great Wall brand, featuring an independent logo and dedicated R&D, production, and service systems, specializing in SUV manufacturing and sales. 2. Product Lineup: It includes two series: the H series and F series, with HAVAL accounting for the majority of Great Wall's SUV sales. 3. Sub-Brands: HAVAL H2s, HAVAL H2, HAVAL H4, HAVAL H5, HAVAL H6, HAVAL H6 Coupe, HAVAL H7, HAVAL H9.