What Tier Does Soueast Motors Belong To?
2 Answers
Soueast Motors is a domestic second-tier brand, a Chinese automobile manufacturer primarily producing family and business sedans. Taking the 2019 Soueast DX3 as an example, it is a compact SUV with the following dimensions: length 4354mm, width 1840mm, height 1654mm, wheelbase 2610mm, fuel tank capacity 45L, and curb weight 1300kg. The 2019 Soueast DX3 features a MacPherson strut front suspension and a multi-link independent rear suspension. It is equipped with a 1.5L naturally aspirated engine, delivering a maximum horsepower of 120PS, maximum power of 88kW, and maximum torque of 143Nm, paired with a 5-speed manual transmission.
Having been in the automotive industry for many years, I consider Soueast Motors to belong to the mid-to-low economic tier, with an overall positioning leaning towards the entry-level market. Originating from a Sino-foreign joint venture established in 1995, it once collaborated with Mitsubishi. Products like the DX series SUVs focus on affordability, typically priced between 50,000 to 100,000 yuan, slightly cheaper than Geely or Great Wall. The advantage lies in high cost-effectiveness and fuel efficiency for daily commuting, but the downsides include mediocre interior materials and craftsmanship, slow technological updates, and less driving comfort compared to premium brands. If you're on a tight budget, Soueast is a good choice, especially suitable for first-time car buyers or small families. It's recommended to test drive to experience the space and power matching, rather than just relying on the spec sheet.