What Tier Does Buick Belong to in China?

[OIvan]

Buick series cars in China belong to the mid-to-high-end automotive category. Here is relevant information: 1. Background: Originally in the United States, Buick was just a model under General Motors targeted at older customer demographics. However, after entering China in 1998, through public relations, advertising, and other methods, its brand positioning quickly established a mid-range or relatively high-end image in the minds of Chinese consumers (thanks to SAIC's effective marketing strategies). 2. Product Lineup: Buick's marketing in China can be considered very successful. The brands under Buick include the Envision, Encore, Enclave, GL8, Excelle, Verano, Regal, LaCrosse, Verano GS, and the previously discontinued but now reintroduced Excelle.