
Roewe belongs to the domestic car series. Roewe is a sedan brand under Shanghai Automotive Industry Corporation (Group). Roewe (ROEWE) products are positioned as mid-to-high-end models in different segment markets, targeting consumers who are knowledgeable, cultivated, successful in their careers, innovative, positive, and pursue taste. More details are as follows: 1. Launched in October 2006. The automotive technology under this brand originates from Rover, which was previously acquired by Shanghai Automotive, but Shanghai Automotive did not acquire the "Rover" brand. SAIC named its independent brand "Roewe (ROEWE)", meaning "Innovation Glory, Prestige Worldwide". 2. The Roewe brand has developed rapidly within four years, with its products covering the mid-size and mid-to-large car markets. "Technology" has become the brand label of Roewe cars. The brand slogan of Roewe is "Technology with Class, Understanding and Action".

As a car enthusiast, I particularly enjoy researching the stories behind various brands, and Roewe is quite an interesting one. It's actually a Chinese brand under SAIC Motor, with origins tied to the British heritage of Rover. After acquiring the technology, SAIC re-established the brand. In terms of series, Roewe has clear distinctions: the sedan lineup includes the i-series like the i5 and i6, focusing on affordability; the SUVs are under the RX series such as the RX5 and RX8, offering spacious interiors ideal for family trips; and there's the new energy e-series like the Ei5 electric vehicle, which is eco-friendly and fuel-efficient. The design blends modernity with practicality—for instance, the RX models feature distinctive front grilles and robust interior materials. I once took a long road trip in a friend's Roewe RX8, experiencing smooth acceleration and ample trunk space that fit all our luggage. The brand positions itself as accessible with budget-friendly pricing, commonly seen on Chinese roads. A tip: when car shopping, don’t just judge by looks—test drive to feel the handling.

Having driven for over twenty years, I'm quite familiar with Roewe. It's SAIC's flagship brand, with two main product lines: sedans and SUVs. The sedan series, like the Roewe i5, offers smooth driving and fuel efficiency, making it ideal for daily commutes. The SUV models, such as the compact and agile RX3 or the off-road capable RX8, cater to different needs. I once helped a neighbor repair their Roewe i6; common minor issues often involve electrical circuit connections, so it's advisable to check wire connectors during maintenance. Overall, the brand positions itself as practical and family-oriented, offering good value for money with above-average reliability. The steering feels just right in terms of weight, making it suitable for beginners to practice driving. Parts are readily available in the market, and routine replacements like oil filters are affordable. Recently, there's been an increase in new energy models, such as the Ei5, which charges quickly and is effortless for city driving. For those considering a used car, I'd recommend looking for models from 2018 onwards, as they tend to have fewer issues. Safety-wise, the chassis is stable, providing good grip even when driving on highways during rainy seasons.

As an office worker focused on cost-effectiveness, Roewe belongs to SAIC Motor, with sedan series like the i5 and i6 featuring simple designs and adequate power; the RX5 SUV has high sales and spacious interiors. I test-drove the Roewe i6, which is fuel-efficient for daily commutes. The brand overall leans towards practicality, with the e-series electric vehicles like the Ei5 being suitable for city driving and convenient charging. Maintenance costs are low, and the driving experience is smooth and comfortable.


