What Rank Does the World-Famous Hongqi Car Hold?
3 Answers
World-famous Hongqi car ranks fifth. Below is an introduction to Hongqi: 1. Overview: Hongqi is a premium automobile brand directly operated by China FAW Group. On January 8, 2018, China FAW announced the new Hongqi brand strategy with "Chinese New Noble Delicacy" as its brand concept. On July 31, 2018, the 60th anniversary celebration of the Hongqi brand officially commenced. In December 2019, Hongqi was selected as one of the 2019 China Brand Power Ceremony's Top 100 Exemplary Brands. 2. Features: In 1958, the first Hongqi car was born, becoming the official state vehicle for national leaders and major state events. Hongqi is not only a renowned automobile brand but also embodies deep sentiment and sacred memories. For FAW employees, Hongqi represents a strong sense of responsibility and historical mission. During the 1960s and 1970s, Hongqi cars were a banner of China's automotive industry. After the reform and opening-up, while continuing to bear the important role of the "national car," Hongqi embarked on its marketization journey.
I've driven a taxi for twenty years and dealt with countless cars. In terms of pure performance, the Hongqi may not rank in the global top ten, but its significance in the hearts of Chinese people is absolutely second to none. I remember seeing the Hongqi L5 at the Changchun Auto Show last year—its handcrafted body paired with that classic Hongqi emblem even drew crowds from the nearby Bentley exhibit to take photos. Objectively speaking, its global sales still can't compare to Mercedes or BMW, with its main market remaining domestic. But look at how many more Hongqi H9s you see on the roads these days, especially in wedding motorcades—it shows public recognition is growing. If you ask me, in terms of status, it’s firmly in the top three in China’s luxury car market. Globally, though, it still needs time to solidify its position.
I've been following the luxury car market for over a decade, and Hongqi's ranking depends on the evaluation criteria. In terms of historical heritage, the 1958-born Hongqi has more storytelling appeal than most European luxury brands. Regarding technological innovation, the intelligent cockpit system in last year's E-HS9 already surpasses Lexus. But in global influence, it's still in its growth phase. This year, Hongqi made its debut in Forbes' Top 20 Luxury Cars list - the only Chinese brand ranked. Particularly its bespoke models: a Dubai tycoon ordered five Hongqi HQ9s in one go last year, with the gold-plated grille alone worth a Corolla. This level of customization service is narrowing the gap with world-class standards.
