
Michael Jordan owns a NASCAR Cup Series team, 23XI Racing (pronounced "twenty-three eleven"), and the car he is most directly associated with is the #23 Toyota Camry driven by driver Bubba Wallace. While he doesn't personally "own" a specific race car in the sense of having it in his garage, he is the principal owner of the team that builds, maintains, and campaigns the vehicle. The team, which he co-owns with NASCAR driver Denny Hamlin, represents Jordan's most significant and active involvement in professional motorsports.
The #23 car is a state-of-the-art stock car built to the NASCAR "Next Gen" specifications introduced in 2022. These cars feature a spec chassis with independent rear suspension, a five-speed sequential transmission, and a fuel-injected V8 engine that produces around 670 horsepower. The car's identity, from its number to its livery (paint scheme), is a direct extension of Jordan's brand, often featuring designs that pay homage to his Air Jordan sneaker line.
Key Specifications of the 23XI Racing #23 Toyota Camry (2024 Season):
| Specification | Detail |
|---|---|
| Series | NASCAR Cup Series |
| Vehicle Model | Toyota Camry TRD |
| Car Number | #23 |
| Driver | Bubba Wallace |
| Engine | 5.8L V8 |
| Horsepower | Approx. 670 hp |
| Transmission | 5-speed sequential |
| Chassis | Steel tube frame with composite body |
| Notable Achievement | First Black team owner to win a Cup Series race in the modern era (2021) |
Jordan's entry into NASCAR ownership is more than a hobby; it's a serious business venture aimed at promoting diversity and competitiveness within the sport. His involvement brings immense visibility and commercial appeal, with major sponsors like McDonald's, DoorDash, and Columbia Sportswear featuring on the car. For any fan or follower, the #23 23XI Racing Toyota Camry is the definitive "race car" owned by Michael Jordan.

From my perspective working in the racing industry, it's not about him having a personal car he drives for fun. He owns the team, 23XI Racing. His car is the #23 Toyota Camry in the NASCAR Cup Series. It's a business asset and a brand platform. We see it in the garage; the car is a tool for competition, but its livery and sponsors are pure Jordan Brand. It's a rolling piece of his legacy, driven by Bubba Wallace. The investment is serious, and the team is a permanent fixture on the grid.

As a huge NBA and racing fan, the coolest part is the connection. He doesn't just own a car; he owns the whole team, 23XI Racing. So when you see Bubba Wallace tearing up the track in that #23 Toyota, with paint jobs that look like fresh Jordans, that's MJ's ride. It’s his number, his style, all over a 670-horsepower machine. He's at the races, too, cheering from the pit box. It’s like his competitive spirit from the basketball court is now on the racetrack.

Think of it like this: Michael Jordan is the majority owner of a NASCAR team, similar to how he owns the Charlotte Hornets. The specific asset is 23XI Racing, and its flagship car is the #23 Toyota Camry. This isn't a collector's item; it's a functional, multi-million dollar race car competing at the highest level of American stock car racing. His ownership is a strategic move that leverages his brand to attract sponsors and broaden the sport's audience, making the car itself a powerful marketing vehicle.

I see it from a brand perspective. The race car is a Toyota Camry, but that's just the shell. The soul of that car is Michael Jordan. The number 23, the designs that often mirror his iconic sneakers—it’s all intentional. He co-founded 23XI Racing to create a winning culture and foster inclusion in NASCAR. So, while the mechanical object is a Cup Series car, what he truly owns is a symbol: a platform for competition, diversity, and extending the Jordan legacy into a new arena of sports.


