Ford Motor Company owns two primary brands today: its flagship Ford brand and the luxury marque Lincoln. Historically, Ford owned a much larger portfolio of brands, including Jaguar, Land Rover, Volvo, and Aston Martin, but these were all sold off between 2007 and 2010 to streamline operations and focus on its core business. Ford also maintains a significant ownership stake in Rivian, an electric vehicle manufacturer, and has various international subsidiaries like Ford Otosan in Turkey.
The decision to sell its Premier Automotive Group brands was a strategic move to free up capital and resources. This allowed Ford to concentrate on revitalizing its core Ford and Lincoln lineups, especially during the financial challenges of the late 2000s. The result has been a stronger focus on developing competitive trucks, SUVs, and a new generation of electric vehicles under the Ford umbrella, while Lincoln has undergone a distinct revival as a dedicated American luxury brand.
Here is a brief overview of Ford's current and past major brand holdings:
| Brand | Status with Ford | Ownership Period | Key Notes |
|---|
| Lincoln | Fully Owned | 1922-Present | Ford's luxury vehicle division. |
| Ford | Fully Owned | 1903-Present | The company's core mass-market brand. |
| Rivian | Minority Stake | 2017-Present | Electric vehicle manufacturer; Ford invested early but has since scaled back its stake. |
| Jaguar | Formerly Owned | 1989-2008 | Sold to Tata Motors as part of a larger divestiture. |
| Land Rover | Formerly Owned | 2000-2008 | Sold alongside Jaguar to Tata Motors. |
| Volvo Cars | Formerly Owned | 1999-2010 | Sold to Geely Automobile of China. |
| Aston Martin | Formerly Owned | 1987-2007 | Ford sold its controlling stake to a consortium of investors. |
| Mazda | Significant Stake | 1979-2015 | Ford gradually sold its controlling stake over several years. |
