What is Volkswagen dasauto?
2 Answers
Volkswagen dasauto is not a model of Volkswagen, but a slogan of Volkswagen. In order to establish the brand image of the car, Volkswagen adopted dasauto as its slogan, but later abandoned this slogan and replaced it with a new brand slogan, Volkswagen. Volkswagen AG is an automobile manufacturing company headquartered in Wolfsburg, Germany. Its car brands include Audi, SEAT, Skoda, Bentley, Bugatti, Lamborghini, and Porsche. The VW in the Volkswagen logo is the first letter of the full name, resembling three 'V's made with the middle and index fingers, symbolizing the victory of Volkswagen and its products.
The 'das auto' in Volkswagen isn't referring to a specific car model, it's actually one of their brand slogans. In German, it means 'the car itself', and it was used quite frequently between 2007 and 2015. The idea was to position Volkswagen as synonymous with automobiles. As a longtime car enthusiast, I think this reflects the brand's confidence in its identity - they produce iconic models like the Golf and Passat, but the slogan emphasized the brand as a whole rather than any single model. Back then, this tagline frequently appeared in their advertisements, especially in European market campaigns highlighting modern design and technology. Later, aligning with environmental trends, Volkswagen adopted new slogans like 'we drive future'. If you're curious about actual car models, you might want to look up popular ones like the Golf or Tiguan - these are the real automotive representatives. Understanding this slogan can give you better insight into Volkswagen's branding strategy, so don't mistake it for a model name.
