
Venucia is an SUV brand. Taking the Venucia T70X as an example, its body dimensions are 4582mm in length, 1840mm in width, and 1644mm in height, with a wheelbase of 2630mm. In terms of power, the Venucia T70X is equipped with a 2.0L engine, model MR20DE, delivering a maximum power of 144 horsepower and a maximum torque of 198 Nm. For the interior, the Venucia T70X features a brown-themed design, with leather seats in the front and rear rows offering a combination of brown and black colors. The brown dashboard, door trims, and multifunctional center armrest box also highlight a fashionable touch in the details.

Venucia is an independent brand launched by Dongfeng Nissan, with its core advantage lying in the comprehensive adoption of Nissan's mature technology platforms. Its car-making philosophy revolves around packaging Nissan's three major components—engine, transmission, and chassis—into a more cost-effective domestic brand. I remember paying special attention during my car selection process that the Venucia D60 directly used the same HR16 engine as the Nissan Sylphy, but at a price several tens of thousands cheaper. Beyond traditional fuel vehicles, they have also expanded into electric models, such as the recently popular Venucia V DD-i hybrid. Although the interior quality may not match that of joint-venture brands, for families with a budget under 150,000 RMB seeking reliable Japanese technology, Venucia is indeed a pragmatic choice.

If I were to define Venucia in one sentence, it would be a Japanese technology importer that understands the domestic market. Back when I was an apprentice at a 4S shop, I disassembled a Venucia engine, which was essentially a rebadged version of the old Teana's QR25 engine. The smartest move this brand, born in 2010, made was using Nissan's retired platforms to cut R&D costs—for example, the Venucia T70 shares the CMF platform with the Qashqai. Now, they're transitioning to new energy vehicles at a rapid pace. The Venucia VX6, built on a pure electric platform, offers a range of 520 km and comes with L2 autonomous driving, all for just 140,000 yuan. However, it's worth noting that last year, there were quite a few complaints about the laggy infotainment system in the Venucia Star, indicating there's still room for improvement in quality control details.

Last year, I helped my cousin pick up the Venucia V, a car that best represents Venucia's current state. As a product of Dongfeng Nissan's dual-brand strategy, it cleverly addresses the pain point of weak technology in domestic brands. During the inspection, we specifically checked the chassis, which indeed adopts the Qashqai's pulse-type high-performance suspension. Although the interior uses quite a bit of hard plastic, the 12.3-inch dual-screen setup is much more generous compared to the Qashqai in the same price range. Venucia is currently transitioning from pure fuel to electrification, with the DD-i super hybrid using a 1.5T top-ten engine, achieving a mere 4L fuel consumption in urban commuting. It's worth considering for those with a budget of 100,000 to 150,000 yuan, as its three major components are more reliable than those of purely domestic brands.

Venucia plays the game of technological dimension reduction. Back in the day at the auto repair shop, I saw the newly launched Venucia R50—popping open the hood revealed the HR16DE engine straight from the Nissan Tiida. This strategy of directly transplanting mature technology made the first batch of owners enjoy worry-free and fuel-efficient driving. Nowadays, models like the Venucia V DD-i hybrid actually source their hybrid technology from Nissan's e-POWER, but switched to a plug-in structure to better align with domestic policies. After test-driving a friend's newly purchased T60, I noticed the chassis tuning is much more refined than the older models, with less bumpiness over speed bumps. Personally, I think Venucia's smartest move is retaining Nissan's core components while catering to younger consumers with exterior styling and smart features.


