What is Toyota's luxury brand?

[Stephanie]

Toyota's luxury car brand is called Lexus, which was established in 1983 by the Toyota Group to fill the gap in its luxury car market. The extended information about Lexus is as follows: 1. Historical Background: Mr. Eiji Toyoda raised a groundbreaking question: "After accumulating half a century of automotive research, development, and manufacturing experience, can Japan create a top-tier sedan that can stand proudly in the world's automotive industry?" In other words, the new car would directly compete with the long-renowned European car brands. 2. Brand Logo: Lexus was first launched in North America. The pronunciation of "Lexus" is similar to the English word "Luxury," evoking an impression of a luxury car. The Lexus car emblem features the uppercase letter "L" from the name "Lexus," enclosed within an oval. The oval represents the Earth, symbolizing that Lexus cars are distributed worldwide.

[LeLukas]

As a veteran driver with over a decade of experience, I must say Toyota's premium brand is Lexus, which offers a driving experience far superior to other Toyota models. The moment I got behind the wheel of a Lexus ES, I was immediately struck by its top-tier luxury feel—the leather seats provide excellent support, the sound insulation is first-rate, and you can barely hear any noise on the highway. The intelligent systems inside, like automatic parking and adaptive cruise control, make daily commutes incredibly effortless. Unlike flashy European brands, Lexus attracts with its understated elegance and exceptional reliability. I remember one long road trip where the engine ran flawlessly for hundreds of miles without a single issue—that's the charm of Lexus. It doesn't just focus on appearances but emphasizes inner quality. Through this brand, Toyota has truly penetrated the luxury car market. I believe it perfectly blends Japanese refinement with pragmatism, making it ideal for drivers like me who prioritize comfort and durability.

[BellaMarie]

As an automotive enthusiast, I'm particularly fascinated by Toyota's luxury brand Lexus, especially how it challenges traditional luxury marques with its meticulous craftsmanship. When the first Lexus LS400 debuted in 1989, it outperformed the Mercedes-Benz S-Class in engine smoothness and noise insulation technology – these details from historical records constantly amaze me. Nowadays, observing new models like the LS500 hybrid that delivers powerful performance with ultra-low fuel consumption, it offers environmental friendliness without compromising driving pleasure. Lexus follows an Oriental aesthetic design philosophy, combining flowing lines with sharp front fascias that make them instantly recognizable on the road. It's not just selling cars; the brand provides exclusive services like private lounges during maintenance, making me feel Toyota has invested its full effort into this marque. Compared to BMW or Audi, Lexus emphasizes long-term durability and understated luxury, and I highly recommend it to friends who enjoy studying automotive performance.

[SanArya]

My family is a typical working-class household. Before changing cars, I did a lot of research and found that Toyota's luxury brand Lexus is truly suitable for family use. After we bought the RX series, its spacious interior easily accommodates our family of five, and there's ample trunk space for the stroller. What I value most is its safety system – the automatic emergency braking and blind-spot monitoring helped me avoid two accidents on rainy highways, and the kids sleep soundly in the back seat. After several long-distance trips, I've found its engine smooth and fuel-efficient, with daily maintenance being more affordable than European cars and less hassle. Toyota created Lexus to let ordinary people enjoy premium living, and I think they've done an excellent job at this. I recommend parents with children to take a test drive – you can absolutely trust its safety features.

[VeraLee]

After working in a tech company, I've become more particular about car performance, and Toyota's luxury brand Lexus has pleasantly surprised me. Driving its F Sport series, the steering wheel responds sharply, and the V8 engine's exhilarating acceleration makes my urban commute thrilling. Design-wise, the spindle grille and sharp LED headlights create a futuristic look, often drawing colleagues' attention when parked at the office. It also integrates smart features like touchscreen navigation and voice control, making driving efficient yet engaging. Lexus embodies Toyota's innovative spirit, with some models adopting electric powertrains to align with eco-trends. I think this brand brilliantly combines high performance with aesthetics, highly recommended for young professionals seeking style and efficiency.