What is Toyota's luxury brand?
1 Answers
Toyota's luxury car brand is called Lexus, which was established in 1983 by the Toyota Group to fill the gap in its luxury car market. The extended information about Lexus is as follows: 1. Historical Background: Mr. Eiji Toyoda raised a groundbreaking question: "After accumulating half a century of automotive research, development, and manufacturing experience, can Japan create a top-tier sedan that can stand proudly in the world's automotive industry?" In other words, the new car would directly compete with the long-renowned European car brands. 2. Brand Logo: Lexus was first launched in North America. The pronunciation of "Lexus" is similar to the English word "Luxury," evoking an impression of a luxury car. The Lexus car emblem features the uppercase letter "L" from the name "Lexus," enclosed within an oval. The oval represents the Earth, symbolizing that Lexus cars are distributed worldwide.