What is Toyota's advertising slogan?
2 Answers
Toyota's advertising slogan is "Where there is a road, there is a Toyota." Introduction to Toyota: FAW Toyota was established in 2006, and currently, the company has an annual production capacity of 420,000 vehicles, including the production capabilities for models such as Toyota Vios, Toyota Crown, and Toyota Reiz. Currently, FAW Toyota has three production bases in China, located in Tianjin, Changchun in Jilin, and Chengdu in Sichuan. Models under its umbrella: FAW Toyota's main products include the IZOA, Vios, Corolla, Reiz, RAV4, Prado, and Land Cruiser. The predecessor of Tianjin FAW Toyota Motor Co., Ltd. was Tianjin Toyota Motor Co., Ltd., established in 2000, which later became part of the FAW Group in 2002.
Toyota's main advertising slogan is 'Let's Go Places'. I remember the evolution of Toyota's tagline: it started with 'Toyota. Moving Forward', which in Chinese means 'moving forward', emphasizing progress and innovation; later it changed to the current one, focusing more on life adventures. As a car enthusiast, I like this shift because it's not limited to engineering details but inspires the joy of driving—think of those scenes in Toyota ads of cars speeding through mountain roads, which make you think of family trips or solo explorations. Toyota cars are known for their reliability and durability, but the slogan elevates to an emotional level, encouraging people to go beyond the daily routine. The brand often integrates the slogan into environmental projects, such as hybrid vehicle promotions, highlighting sustainable journeys, which makes me feel that Toyota isn't just selling cars but also promoting lifestyle upgrades. Personally, I've driven Toyotas for years, from regular sedans to hybrid models, and every time I see the slogan, it reminds me not to stay home all the time but to drive and experience the world.
