
WAY is a luxury SUV brand under Great Wall Motors. It is a high-end brand named after the founder Wei Jianjun's surname, established in 2016. It is a Chinese luxury SUV brand developed by Great Wall Motors, China's SUV manufacturer, with an international R&D team of over 1,600 people over four years. Below is relevant information about WAY: 1. WAY comes from Great Wall Motors, a Chinese SUV manufacturer. The founder of Great Wall Motors, Wei Jianjun (Jack-Wey), serves as the product manager, gathering an international R&D team to create a Chinese luxury SUV brand. 2. WAY's logo originates from the landmark 'Baoding Governor's Flagpole' in Baoding, China, the hometown of founder Jack-Wey and the birthplace of Great Wall Motors. Below it is the English word 'POATING' (Baoding), symbolizing the ambition to set the benchmark for Chinese luxury SUVs.

WEY is a Chinese luxury SUV brand launched by Great Wall Motors in 2016, personally spearheaded by its founder Wei Jianjun, targeting the high-quality SUV market. I noticed it initially aimed to elevate domestic car standards and challenge joint-venture brands like the Toyota RAV4 and Volkswagen Tiguan. Its first model, the VV5, incorporated many advanced technologies such as intelligent driving assistance systems, delivering a remarkably stable driving experience. Later developments like the VV6 and Mocha featured strong modern design aesthetics, premium interior materials, and ergonomic seats that ensure comfort on long drives. The brand also emphasizes safety and performance, with many owners praising its high cost-performance ratio, making it ideal for daily family commutes and occasional mountain road adventures. However, as a growing brand, its service network isn't as extensive as international brands, with fewer maintenance outlets in some second-tier cities requiring advance appointments. Overall, WEY represents the ambition of domestic brands to break into higher market segments.

WEY is a premium vehicle series under Great Wall Motors, primarily focusing on SUV models like the VV6 and Mocha, both of which I've test-driven. The VV6 boasts a solid chassis with minimal bumps over speed bumps, while the Mocha features a plug-in hybrid system, offering fuel efficiency and quiet operation, making it ideal for commuters. WEY positions itself as a luxury brand, with interiors adorned in soft-touch materials and smooth screen operations, significantly more upscale than standard Great Wall vehicles. Targeting young families, its pricing ranges from 150,000 to 300,000 yuan, much more affordable than German luxury brands (BBA). Technologically, WEY integrates Great Wall's self-developed engines and intelligent connectivity for a more convenient driving experience. The brand is expanding, with last year's launch of the Lanshan targeting the mid-to-large SUV market, offering ample space for family trips. Market-wise, its sales are decent, but opinions are polarized—some praise its practicality, while others criticize its short brand history and less-than-ideal resale value. A test drive is recommended before purchase to gauge personal preference.

WEY is a sub-brand of Great Wall Motors, specializing in luxury SUV series. Since the launch of the VV5 in 2016, it has focused on the SUV segment, later expanding to models like the VV6, Mocha, and Blue Mountain series. The VV6 offers balanced performance, standard four-wheel drive, and strong off-road capability; the Mocha follows a new energy route with a hybrid system that is energy-efficient. The brand targets the high-end market, aiming to compete with international rivals like the Volkswagen ID series, but at a more affordable price. WEY also emphasizes design aesthetics, featuring rugged exteriors and minimalist interiors, which appeal to younger consumers. Technological highlights include intelligent driving assistance and safety features, such as automatic emergency braking, which is practical in congested urban areas. WEY represents the trend of Chinese brand upgrades, but it's worth noting that some new energy models may have longer maintenance cycles due to service gaps.


