What is the Volvo logo?
1 Answers
Volvo logo consists of three graphic elements. The first part is a circle representing Mars, the ancient Roman god of war, which is also the ancient chemical symbol for iron. The second part is a diagonal ribbon set on the radiator, slanting from the lower left to the upper right. The third part is the Volvo company trademark, featuring the word "VOLVO" written in an ancient Egyptian font. Here are detailed explanations about it: Origin: In Western civilization, this is considered one of the oldest and most common trademarks. It dates back to the Roman Empire era, symbolizing three different concepts: Mars, the Roman god of war, and masculine strength, thus reflecting the original connection between Mars and the iron used to make most weapons at that time. Ribbon: The ribbon was initially set for technical reasons, to fix the Mars symbol on the grille, but gradually evolved into a decorative symbol and became the most distinctive mark of Volvo cars.